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  • Brandeis GPS students play key role in a new statewide data initiative
    Stephen Gentile serves as Director Project Management Office at Babson Capital Management LLC He is also the chair of the Strategic Analytics program at Brandeis University Graduate Professional Studies and teachers courses in their Strategic Analytics and Project and Program Management programs Related GPS News Industry Insights data economic growth Massachusetts MATTERS MS in Strategic Analytics state data Steve Gentile Technology Previous post WhatsYourWhy Wednesday with Patrick McGraw Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email April 2016 M T W T F S S Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 April 2016 M T W T F S S Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow GPS on Twitter My Tweets Brandeis GPS Feed Brandeis GPS students play key role in a new statewide data initiative By Stephen Gentile With a vast network of start ups and a haven of biotech and pharma companies and dozens of institutions of higher learning it is no secret that Massachusetts is one of the most tech advanced states in the country According to Gov Charlie Baker we now must leverage the state s technology and economic progress WhatsYourWhy Wednesday with Patrick McGraw We know that pursuing a master s degree can be overwhelming particularly for students who work full time and are already balancing professional and personal commitments We also know that every student has a unique reason that drives him or her to return to school and complete their degree Last fall we held a scholarship competition and The Art and Science of KPIs By Phil Holberton Every business leader needs to organize a set of KPIs These KPIs have two purposes To track the progress of a business To motivate the organization to stretch and achieve its maximum performance Where

    Original URL path: http://blogs.brandeis.edu/gps/2016/04/20/brandeis-gps-students-play-key-role-in-a-new-statewide-data-initiative/ (2016-04-25)
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  • memiller’s Articles at
    enjoy spending my free time being adventurous My son and I go on a rafting and rock climbing trip every summer I also like to fish with my brother and father I do a lot of outdoor activities to balance out all the desk time For more information on the Strategic Analytics program or other online master s degrees available at GPS please visit brandeis edu gps Not subscribed to our blog Click here to subscribe The Art and Science of KPIs March 24 2016 memiller 0 Comments By Phil Holberton Every business leader needs to organize a set of KPIs These KPIs have two purposes To track the progress of a business To motivate the organization to stretch and achieve its maximum performance Click to view Phil s March 2016 webinar on linking performance management to KPIs Where Do You Start Begin with a few KPIs five is a good number Choose KPIs that drive financial results those KPIs that can measure the performance of the team or company KPIs need to measure critical activities and the effectiveness of those activities such as customer retention rate or average order size Choose those KPIs that you can frequently measure whether it s weekly daily or monthly Assign responsibility for those KPIs someone on your team needs to take ownership The Technical Aspects Select KPIs that you can calculate easily On the surface everyone should be able to understand them The top KPIs are those that indicate if individuals are doing their job and can motivate them to change their behavior and influence the results Spending is an easy KPI to use am I under over budget Another is sales can I do something to create improvement in the sales results Can I make one more sales call or go that extra mile for a customer that results in incremental business The Emotional Impact Psychologically employees will look at KPIs as their individual report card how did I do The trick for the leadership team is to develop and use KPIs to help motivate its employees not use them as a demotivator If KPIs are used to discipline an individual they will fail and not be supported by the rank and file Use KPIs as a way to measure your progress and as a coaching tool to attain even more effectiveness from the organization Identifying the right KPIs is not easy yet it can be very simple to organize a few KPIs that everyone can wrap their mind around and support Why is it not easy Because we have many choices If you ask ten employees you may get ten different lists of KPIs If we step back I can safely say there could be hundreds of KPIs each of them having a precise significance yet can be distracting if used only by itself In this case the saying Less is More prevails KPIs when well established can be a system that allows for continuous improvement allowing you to refine your business processes over time become more efficient and continue to drive overall financial and employee performance Use KPIs as a means to view the glass as half full not as half empty and bringing the best out of your employees Everyone will feel better about themselves Ask yourself am I a leader Phil Holberton is the founder of Holberton Group Inc Speaking of Leadership a business advisory firm specializing in strategic organizational and executive coaching He also teaches courses in the Project and Program Management and Strategic Analytics programs at Brandeis University Graduate Professional Studies Innovations in digital marketing at SXSW 2016 March 18 2016 memiller 0 Comments By Lauren Hindman Each March more than 70 000 representatives from the music film and tech industries descend upon Austin Texas for SXSW Considered one of the world s top tech conferences yes this is the one credited with generating Twitter s success the two week festival is dedicated to exploring the latest trends and strategies in the digital media space SXSW s famed interactive conference includes hundreds of events each day and features speakers from established technology leaders and emerging companies alike I had the opportunity to attend SXSW Interactive in 2015 but I found this year s experience even more valuable both from a professional perspective as the senior director of marketing for the Texas Stars but also for my role as an instructor with Brandeis GPS s Digital Marketing and Design graduate program I currently teach Writing for Digital Environments and the panels that I attended related directly to several course topics audience targeting storytelling techniques social media strategies and user generated content Marketing to moments a new outreach strategy One particularly insightful panel I attended Marketing to Moments that Matter featured Ann Mack head of content and activation for global consumer insights at Facebook Mack talked about how marketing strategies have moved beyond targeting by demographics and even by passions and interests Today with the ubiquitous nature of mobile in our lives marketers need to focus on the particular moments that people experience on a daily basis Mack shared some compelling statistics about the millions of moments shared through mobile devices any given minute and designated those moments into three categories for strategic outreach Landmark moments marriage children college graduations Annual moments holidays and birthdays Everyday moments cooking losing a phone Mack s takeaways for the audience resonated with the digital media writing strategies we had covered in class be personal in your messaging be precise in your targeting and be persistent with your strategy Sports fashion Grumpy Cat and great writing s place in a visual world Not only did the topics covered at SXSW directly relate to my digital writing course but the course seemed to follow me to the conference Each week in our discussion forums students choose organizations to analyze based on that week s topics and I was excited to run into two companies that students had studied during my SXSW experience Less than a week after a student had critiqued a marketing email from Fanatics com I sat in on a panel with their vice president of marketing Ryan Donovan After listening to him speak about their marketing strategies and challenges I was able to relay that information back to the class as a follow up to our discussion forum Another student had analyzed Friskies digital media presence and when I saw that Grumpy Cat was making a SXSW appearance on behalf of the cat food brand I waited in more than an hour long line all for the benefit of the class I swear to get my photo taken with Internet famous cat and experience their CatConcoctions digital campaign first hand I ll be using this campaign as a case study during our user generated content week to demonstrate ways that brands can encourage consumers to post content on their behalf The biggest benefit to attending SXSW Interactive is having the ability to get a pulse on the digital media trends that other companies are focusing on Even as digital media moves toward focusing more on the visual through photos and videos I heard the words storytelling and authenticity in multiple panels this year To me this emphasizes the fact that organizations still need great writers and creative thinkers on their digital teams My time at SXSW 2016 was a definite success and I am so excited to be able to share what I learned with my GPS class and immediately implement those ideas into my teaching While I m constantly reading about the latest developments in digital media there s nothing quite like being able to sit in a room with the experts hear them talk and ask them questions about issues I am tackling both in the workplace and in the classroom Lauren Hindman is the senior director of marketing for the Texas Stars and an instructor in the Digital Marketing and Design program at Brandeis University Graduate Professional Studies Learn more about the online master s degree in digital marketing at Brandeis here WhatsYourWhy Wednesday with Kristin Cataquet March 16 2016 memiller 0 Comments We know that pursuing a master s degree can be overwhelming particularly for students who work full time and are already balancing professional and personal commitments We also know that every student has a unique reason that drives him or her to return to school and complete their degree Last fall we held a scholarship competition and asked our students to tell us their story their why behind their decision to enroll in a graduate program This series will profile our scholarship winners Read Part 1 of WhatsYourWhy Wednesday here Graduate Professional Studies I m here with Kristin Cataquet a student in our Master of Science in Strategic Analytics program Congratulations on winning our first What s Your Why scholarship Go ahead and introduce yourself Kristin Cataquet Thank you My name is Kristin Cataquet I m from Washington D C but currently live in Boston GPS How many courses have you taken with GPS so far KC I have taken six courses and I m taking two this semester GPS Wow you re almost done KC Yes and I am very excited about that GPS Tell me more about what you do for work KC I am a quality data analyst at Keurig Green Mountain the single serve coffee brewer My responsibilities differ by the hour I often work with engineers and leadership looking at different analytical models to gain insight and make better decisions for our company GPS What made you want to go back to school to get your graduate degree KC When I was moving to Boston I realized that a lot of the jobs that I was applying to preferred candidates with master s degrees I decided to do some research and see what kind of graduate programs are out there and Brandeis came up I travel a lot for work and Strategic Analytics was one of the only programs that offered the subject matter I wanted while still enabling me to do my job the way I need to At first I was just looking for that graduate school check mark But since starting classes and even before then I started to realize that I really do enjoy bettering myself and becoming better every day GPS has really helped me fulfill that want and that need GPS That s great to hear and it also segues into my next question what made you choose Brandeis over the other schools you considered KC It was a combination of the online nature of the program the availability of the instructors and just the overall coursework I took an online class during undergrad and felt like I did not learn anything and was under challenged But it s a completely different story at GPS The program is incredibly challenging and I find it awesome and effective in terms of learning and retaining the information because while you re partially self teaching you have guidance You have the advantage of studying subject matter that is as high level or low level as you want That option is necessary for students in analytics where every job and company is different You want to learn as much as possible in as little amount of time to make yourself more valuable GPS What else do you hope to get out of this program KC I work in a company where analytics is a relatively new field and a lot of the higher level employees in our department have left This has given lower level employees the opportunity to lead the way and it would be great to be able to do that accurately and effectively So my goal is not necessarily a promotion but to feel more confident in my own abilities and what I m capable of doing I ve learned that I really do love what I do It s kind of like figuring out that you re a really good soccer player and then pushing yourself to become a professional soccer player I ve realized that I m good at this but I want to be really good at this GPS Speaking of soccer what are some of your hobbies outside Keurig and the classroom KC Besides my full time job I work part time at my old company Outside of that I probably play volleyball four times a week and my husband and I do a lot of salsa dancing We love to hike and we love to travel GPS Is there anything else you want to tell us about your experience with Graduate Professional Studies KC When I came into the program I really thought it was going to solely focus on analytics that I would learn tools about modeling and other new skills And that s partially what s happening But there is also a whole other level to the program that s surprised me it s learning about leadership being a good employee and being a good boss It s learning to conduct yourself more professionally building communications skills and changing your approach to how you view a company I didn t necessarily know that I needed those types of skills but all of the sudden even after just my first term at Brandeis I ve realized I know so much more about my company and how it operates It has been really rewarding to not only acquire skills on the technical level but on the leadership and professional level as well WhatsYourWhy Wednesday with Heather Ryder March 2 2016 memiller 0 Comments We know that pursuing a master s degree can be overwhelming particularly for students who work full time and are already balancing professional and personal commitments We also know that every student has a unique reason that drives him or her to return to school and complete their degree Last fall we held a scholarship competition and asked our students to tell us their story their why behind their decision to enroll in a graduate program This series will profile our scholarship winners Gradu ate Professional Studies I m here with Heather Ryder a student in our Master of Science in Information Technology Management program Congratulations on winning our first What s Your Why scholarship Go ahead and introduce yourself Heather Ryder Thank you My name is Heather Ryder I m originally from Freeport Maine and I currently live in Newton Massachusetts GPS Tell me a little about your day job HR I work at HubSpot a marketing and sales software company in Cambridge I ve been here for almost five years and I manage our help desk team We have a team of six people here in the U S and we support our employees all over the globe I also do some system administration and act as a liaison between different departments on projects involving IT GPS Great Let s switch gears a bit and talk more about why you decided to go back to school HR I kind of went back and forth with the decision for a while I wanted to continue learning outside of the workplace and I had just moved into a managerial role at work that was something very new to me so I wanted to build my skillsets in that area No one in my family has attended graduate school and I have a huge family my dad is one of five my mom is one of six GPS What made you choose Brandeis over some of the other schools you looked at HR I was really looking for a program that supported online learning it s so much easier for my schedule Sometimes I work really long hours depending on what we re doing or I have nightly calls with Sydney Singapore and some of our offices on the other side of the world I was looking for classes that supported those types of hours Brandeis stuck out because Janice my student advisor was just so incredible with helping me through the registration process And the fact that I could take a course prior to actually applying to see if it was a good fit for me was awesome I m only taking two classes per year right now just because of work and everything and Janice has been great about making sure I don t miss my required courses and setting me up for success That was something really important to me because I m going on this journey that nobody in my family has gone on before and it s so valuable to have someone give me advice on being a working professional who is also in school Her advice is so hands on point and I absolutely love that GPS What do you hope to gain professionally with the degree HR As I mentioned HubSpot has international offices that we ve opened over the course of the past three years This is a huge area of growth for us we really want to go global as a company No one on our team has a lot of experience when it comes to taking an IT team global How do you handle communications organizational structure changes management and leadership I realized there s so much expertise that I don t have so many things I m going up against that I have never experienced before A lot of the courses in my program specifically tackle these challenges I m really excited about all these changes on my team but I know that I could really benefit from talking to other professionals who have gone through a similar process GPS Do you have anything to expand on in terms of personal goals or how you think this degree will fit into your life outside of the office HR When I first started at HubSpot I was incredibly shy Now that I m in a management role

    Original URL path: http://blogs.brandeis.edu/gps/author/memiller/ (2016-04-25)
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  • #WhatsYourWhy Wednesday with Patrick McGraw
    have given me the opportunity to rethink my role in my organization and how to coach and develop the team that I lead and the colleagues I work with every day GPS What do you like to do outside of the class and the office PM I focus my extra time on my family I have a wife and three children and it s important that we carve out time for each other I enjoy spending my free time being adventurous My son and I go on a rafting and rock climbing trip every summer I also like to fish with my brother and father I do a lot of outdoor activities to balance out all the desk time For more information on the Strategic Analytics program or other online master s degrees available at GPS please visit brandeis edu gps Not subscribed to our blog Click here to subscribe Related GPS News Student Experience Student Testimonials WhatsYourWhy Analytics brandeis Brandeis GPS Brandeis Graduate Professional Studies e learning elearning Graduate School graduate studies master s degree MS scholarship Strategic Analytics What s Your Why work and education Previous post The Art and Science of KPIs Next post Brandeis GPS students play key role in a new statewide data initiative Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email April 2016 M T W T F S S Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 April 2016 M T W T F S S Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow GPS on Twitter My Tweets Brandeis GPS Feed Brandeis GPS students play key role in a new statewide data initiative By Stephen Gentile With a vast network of start ups and a haven of biotech and pharma companies and dozens of institutions

    Original URL path: http://blogs.brandeis.edu/gps/2016/04/13/whatsyourwhy-wednesday-with-patrick-mcgraw/ (2016-04-25)
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  • #WhatsYourWhy Wednesday with Heather Ryder
    can really do anything they can go to grad school or undergraduate school and work and start a family GPS Why do you think that you re going to be successful in completing this program HR Hands down it s because of the program s flexibility As I mentioned my advisor has been great about keeping me on track with my courses And because we have five years to finish the program I know I don t have to worry if something major comes up at work or in my personal life Right now I m planning my wedding for this fall so I know that I can skip a term if I need to GPS Can you think of an example of any course assignments that have directly impacted anything that you re doing at work HR Absolutely In one of my most recent classes Strategic Information Technologies we wrote a paper about the pros and cons of software that we want to implement into our work environment I used the format covered in my paper to look at six different processes we re currently using at HubSpot I measured the benefits of each technology and evaluated the benefits of each one That helped us move from six knowledge based software that we were using to three GPS Tell me more about your hobbies outside of school or work HR I have a six year old stepdaughter that I enjoy spending my weekends with I m also learning Russian kind of on my own I love to write and to read and I play board games and video games to decompress I also really like to bake and cook and I love watching baking and cooking shows So a lot of different options when I have free time Related Student Experience Student Testimonials Brandeis GPS Brandeis GPS Student Experience Brandeis Graduate Professional Studies Going back to school Information Technology Management Master s Degrees Online Learning scholarship STEM student testimonial What s Your Why work and education Previous post SPOTLIGHT ON JOBS GeneLab at NASA Ames Research Center Next post On the light of reason and being bold Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3

    Original URL path: https://blogs.brandeis.edu/gps/2016/03/02/whatsyourwhy-heather-ryder/ (2016-04-25)
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  • #WhatsYourWhy Wednesday with Kristin Cataquet
    that I probably play volleyball four times a week and my husband and I do a lot of salsa dancing We love to hike and we love to travel GPS Is there anything else you want to tell us about your experience with Graduate Professional Studies KC When I came into the program I really thought it was going to solely focus on analytics that I would learn tools about modeling and other new skills And that s partially what s happening But there is also a whole other level to the program that s surprised me it s learning about leadership being a good employee and being a good boss It s learning to conduct yourself more professionally building communications skills and changing your approach to how you view a company I didn t necessarily know that I needed those types of skills but all of the sudden even after just my first term at Brandeis I ve realized I know so much more about my company and how it operates It has been really rewarding to not only acquire skills on the technical level but on the leadership and professional level as well Related Student Experience Student Testimonials Big Data Brandeis GPS Brandeis Graduate Professional Studies Brandeis graduate professional studies reviews Data Analytics data science e learning Master s Degrees Strategic Analytics What s Your Why work and education Previous post SPOTLIGHT ON JOBS Pfizer Inc Next post Innovations in digital marketing at SXSW 2016 Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow

    Original URL path: https://blogs.brandeis.edu/gps/2016/03/16/whatsyourwhy-kristin-cataquet/ (2016-04-25)
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  • The Art and Science of KPIs
    GPS News Industry Insights agile project management Analytics Brandeis GPS Courses Key performance indicators KPIs leadership Organizational Leadership phil holberton project management Strategic Analytics work and education Previous post Innovations in digital marketing at SXSW 2016 Next post WhatsYourWhy Wednesday with Patrick McGraw Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow GPS on Twitter My Tweets Brandeis GPS Feed Brandeis GPS students play key role in a new statewide data initiative By Stephen Gentile With a vast network of start ups and a haven of biotech and pharma companies and dozens of institutions of higher learning it is no secret that Massachusetts is one of the most tech advanced states in the country According to Gov Charlie Baker we now must leverage the state s technology and economic progress WhatsYourWhy Wednesday with Patrick McGraw We know that pursuing a master s degree can be overwhelming particularly for students who work full time and are already balancing professional and personal commitments We also know that every student has a unique reason that drives him or her to return to school and complete their degree Last fall we held a scholarship competition and The Art and Science of KPIs By Phil Holberton Every business leader needs to organize a set of KPIs These KPIs have two purposes To track the progress of a business To motivate the organization to stretch and achieve its maximum performance Where Do You Start Begin with a few KPIs five is a good number Choose KPIs that drive Innovations in digital marketing

    Original URL path: http://blogs.brandeis.edu/gps/2016/03/24/the-art-and-science-of-kpis/ (2016-04-25)
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  • Innovations in digital marketing at SXSW 2016
    was a definite success and I am so excited to be able to share what I learned with my GPS class and immediately implement those ideas into my teaching While I m constantly reading about the latest developments in digital media there s nothing quite like being able to sit in a room with the experts hear them talk and ask them questions about issues I am tackling both in the workplace and in the classroom Lauren Hindman is the senior director of marketing for the Texas Stars and an instructor in the Digital Marketing and Design program at Brandeis University Graduate Professional Studies Learn more about the online master s degree in digital marketing at Brandeis here Related GPS News Industry Insights Brandeis GPS content marketing digital marketing Digital Marketing and Design GPS Instructors industry insights innovation Lauren Hindman SXSW Previous post WhatsYourWhy Wednesday with Kristin Cataquet Next post The Art and Science of KPIs Leave a Reply Cancel reply Your email address will not be published Author Email Website Notify me of follow up comments by email Notify me of new posts by email March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow GPS on Twitter My Tweets Brandeis GPS Feed Brandeis GPS students play key role in a new statewide data initiative By Stephen Gentile With a vast network of start ups and a haven of biotech and pharma companies and dozens of institutions of higher learning it is no secret that Massachusetts is one of the most tech advanced states in the country According to Gov Charlie Baker we now must leverage the state s technology and economic progress WhatsYourWhy Wednesday with Patrick McGraw We know that pursuing a master s degree

    Original URL path: http://blogs.brandeis.edu/gps/2016/03/18/innovations-in-digital-marketing-at-sxsw-2016/ (2016-04-25)
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  • SPOTLIGHT ON JOBS: Pfizer Inc.
    Notify me of new posts by email March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Like Us on Facebook Like Us on Facebook Follow GPS on Twitter My Tweets Blog Archives April 2016 2 March 2016 6 February 2016 5 January 2016 3 December 2015 7 November 2015 3 October 2015 5 September 2015 6 August 2015 4 July 2015 5 June 2015 7 May 2015 2 April 2015 4 March 2015 2 February 2015 3 January 2015 4 December 2014 2 November 2014 3 October 2014 3 September 2014 4 August 2014 2 July 2014 6 June 2014 7 May 2014 8 April 2014 7 January 2014 1 November 2013 3 October 2013 2 September 2013 2 August 2013 3 July 2013 1 March 2016 M T W T F S S Feb Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Categories Categories Select Category Brandeis GPS Events GPS News Industry Insights Job Postings MSE Student Experience Student Testimonials Uncategorized Like Brandeis GPS on Facebook Like Brandeis GPS on Facebook Follow GPS on Twitter My Tweets Brandeis GPS Feed Brandeis GPS students play key role in a new statewide data initiative By Stephen Gentile With a vast network of start ups and a haven of biotech and pharma companies and dozens of institutions of higher learning it is no secret that Massachusetts is one of the most tech advanced states in the country According to Gov Charlie Baker we now must leverage the state s technology and economic progress WhatsYourWhy Wednesday with Patrick McGraw We know that pursuing a master s degree can be overwhelming particularly for students who work full time and are already balancing professional and personal commitments We also know that every student has a unique reason that drives him or her to return to school and complete their degree Last fall we held a scholarship competition and The Art and Science of KPIs By Phil Holberton Every business leader needs to organize a set of KPIs These KPIs have two purposes To track the progress of a business To motivate the organization to stretch and achieve its maximum performance Where Do You Start Begin with a few KPIs five is a good number Choose KPIs that drive Innovations in digital marketing at SXSW 2016 By Lauren Hindman Each March more than 70 000 representatives from the music film and tech industries descend upon Austin Texas for SXSW Considered one of the world s top tech conferences yes this is the one credited with generating Twitter s success the two week festival is dedicated to exploring the latest trends and strategies in the digital WhatsYourWhy Wednesday with Kristin

    Original URL path: http://blogs.brandeis.edu/gps/2016/03/14/spotlight-on-jobs-pfizer-inc/ (2016-04-25)
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