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  • OCOB - Faculty Research and Projects
    combines analytics of large datasets and geographic information systems with field experimentation to investigate marketing patterns that may influence consumers negatively Jeff Danes Dr Danes specialty is quantitative thinking and statistical modeling Danes is co developer of Dialogr an Internet tool for discussion deliberation and decision making focus group research and virtual brainstorming His work in Bayesian conjoint analysis is commonly used in advanced product development his work in multidimensional scaling has led to innovative software developments and his Internet sampling models have been endorsed by the World Wide Web Consortium Jeff Hess Dr Hess is a pioneer in the science of consumer brand relationships The models and measures he has developed are used extensively in industry He has consulted with more than 100 companies in a 20 year research career including Microsoft McDonald s Sony and a wide variety of automotive and telecommunications firms At least two large marketing research firms are currently using Dr Hess consumer relationship model as their primary brand loyalty platform Joan Mullikin Dr Mullikin enjoys a reputation for research related to pricing and consumer behavior Her most recent research addresses the reduction in consumer price search due to pricing tactics Dr Mullikin s research has been extended into the on line environment Lynn Metcalf While on a professional leave of absence from Cal Poly Dr Metcalf worked for Philips at a development center in Stanford Research Park in Palo Alto There she gained experience with design thinking and obtaining customer insights through observation and interviews Over the past 10 years she has worked with students on various product development and launch projects for approximately 100 companies Stern Neill Dr Neill specializes in marketing research and strategic planning His approach combines empirical and exploratory methods to develop market insights that inform how to best to

    Original URL path: http://www.cob.calpoly.edu/undergrad/marketing/faculty-projects/ (2016-02-17)
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  • OCOB - Student Projects
    with and observe customers in order to gain insight into customer requirements Develop test refine and optimize ideas for new products and services Build and manage brand equity Working with your students was a great experience that offered fresh creative thinking to a very competitive category Their presentations were well thought out and professional The time spent helped both the students and our company Michael Sands Founder and CEO LesserEvil Brand Snack Company Tools Observational studies One on one interviews Focus group research Survey design and analysis Brainstorming and ideation Concept testing Optimizing product concepts for market acceptance Discovering multiple points of differentiation for products services Developing media plans Projects with Marketing Students Cal Poly s location in San Luis Obispo ensures a certain degree of isolation and provides clients with the opportunity to test ideas and to refine product concepts away from potential competitors located in major metropolitan areas There are two ways to work with students in the Marketing Area at Cal Poly s Orfalea College of Business Developing and Presenting Marketing Projects BUS 454 offers the opportunity for businesses and non profit organizations to engage students in the context of a 10 week project based course The primary focus is student learning Projects in BUS 454 are funded through a gift to the Marketing Area Students and faculty are not paid for their work on the project Contributions are used to defray expenses related to the project There is no contractual arrangement between the Marketing Area at Cal Poly and the sponsoring organization Project start dates coincide with the beginning of each academic quarter January Winter March Spring September Fall Complete a client application two months prior to the desired start date Spots are reserved on a first come first served basis Client Sponsored Senior Project The

    Original URL path: http://www.cob.calpoly.edu/undergrad/marketing/student-projects/ (2016-02-17)
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  • OCOB - Senior Projects
    competition Contact Professor Norm Borin fall quarter for more information and to obtain a permission number Biomimicry uses solutions found in nature to solve human problems Winter 2016 Biomimicry Food Challenges of the World A student competition Win 100 000 while solving some of the world s most important problems using solutions found in nature Intrigued This senior project is an international student competition sponsored by the Biomimicry Institute and will focus on food systems Our current food system has resulted in depleted soils landfills full of packaging waste and uneaten food and dependence on expensive inputs like chemical fertilizers all while nearly 1 billion people go hungry every day Teams from around the world will solve these challenges by designing concepts and prototypes based on solutions found in nature and then presenting their ideas to expert judges Digital Marketing Marketing Automation Development of Research Magazine Students taking this senior project class will have the option of selecting between two projects Launch a publishable magazine Creativity design and telling a good story is still fundamental to successful marketing and print is not dead In fact many digital only companies have launched print magazines to engage their customers Notable examples include Airbnb which launched Pineapple in December 2014 and Google which launched Android Magazine in 2011 The best companies in the world know how to integrate their print and digital assets and so will you You will design the layout identify photography collect story ideas and create the masthead title for a Cal Poly research magazine The magazine will be produced in hard copy and will be supported by a digital or web based platform as well Create a Customer Relationship Management CRM system for a marketing oriented company You will integrate digital tools related to social media e commerce and

    Original URL path: http://www.cob.calpoly.edu/undergrad/marketing/senior-marketing-projects/ (2016-02-17)
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  • OCOB - Marketing Career Information
    when he served as the VP of Corporate Sponsorship Robert used his sales background as an outbound lead generator at Workday and eventually became their education program manager before starting his own voice over service company RDF Voice Watch the video for advice from Robert Amy Leung After graduating from Cal Poly in 2013 Amy sent out several resumes through LinkedIn and eventually got an interview with Veeva Systems a cloud based service for life science companies Although she did not get the position she interviewed for she was offered a contract position In her two months as a marketing contractor she impressed the CMO and CEO of Veeva Systems with her drive and her passion for marketing and was offered a full time position Watch the video for advice from Amy Richard Huskey Graduating in 2006 Richard was a part of the first group of students to experience the new marketing program After graduation he interned with The Walt Disney Company Then he found the perfect fit a position with Nissan that supported product development and design At Nissan Richard employed research techniques covered in the marketing curriculum to spot new opportunity spaces secondary research ethnographies focus groups and surveys From Nissan Richard moved to Yakult USA then to Lieberman Research Worldwide Watch the video for advice from Richard Matt Rogers Matt graduated in 2004 and started with Google as an AdWords coordinator Matt has had a great ride with Google where he is currently a manager large customer sales That means he is responsible for customer relationship building sales coaching sales target setting performance management and career coaching Watch the video for advice from Matt More Advice What else can Marketing students do to ensure success after graduation Learn more about marketing related careers Join the Cal Poly

    Original URL path: http://www.cob.calpoly.edu/undergrad/marketing/careers/ (2016-02-17)
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  • OCOB - Career Resources for Marketing Students
    Communications Minor Marketing Management Concentration Required Courses Complementary Courses Where Should I Start Faculty Research and Projects Student Projects Senior Projects Marketing Career Conference Marketing Career Information Career Resources for Marketing Students Marketing Task Forces Return to Undergraduate Programs Home Business programs are accredited by AACSB Career Resources for Marketing Students www careerservices calpoly edu Cal Poly Career Services career planning links job listing links career information and help MustangJOBS Single click access through your portal account find local part time jobs internships and career postings for Cal Poly students in addition to information about employers who recruit marketing students Career Resource Center Career books available in the Career Resource Center at Career Services Bldg 124 Room 117 Career Opportunities in Advertising and Public Relations Career Opportunities in the Retail and Wholesale Industry Careers in Advertising Careers in Marketing www Insideconsulting com News resources and career information about consulting jobs www marketingjobs com Great job search website for sales and marketing jobs nationwide www nationjob com marketing Marketing and sales job listings Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students Rank High

    Original URL path: http://www.cob.calpoly.edu/undergrad/marketing/careers/career-resources/ (2016-02-17)
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  • OCOB - Accounting Newsletter Winter 2016
    for Cal Poly accountants has outpaced supply Accounting Area Chair Doug Cerf outlines the Orfalea College of Business ambitious plan to prepare 200 CPA eligible graduates each year by 2017 Read More From Wall Street to Grand Avenue Alumnus Gives Back to Accounting Faculty After a career on Wall Street Greenhill Co s Rich Jacobsen came back to his alma mater to support inspiring educators See which accounting professor will receive the first ever Jacobsen Faculty Fellowship Read More Russ Nash Named Orfalea College of Business Honored Alumnus See how this CPA is using his startup experience to help Cal Poly s young entrepreneurs through the university s Center for Innovation and Entrepreneurship Read More Accounting Faculty Updates Cal Poly s accounting faculty members are not slowing down anytime soon From national accolades to research in China our educators are leading the way Read More Accounting Alumna Inducted into Cal Poly Athletics Hall of Fame All American softball player Lisa Modglin was one of three Orfalea College of Business alumni to join the Hall of Fame Catch up with the professional athlete and her career in accounting today Read More Leading a Profession A Q A with alumnus George Famalett

    Original URL path: http://www.cob.calpoly.edu/newsevents/accounting-newsletter/ (2016-02-17)
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  • OCOB - Economics Faculty Directory
    Research Senior Projects Past Outstanding Senior Project Awards Planning Your Years as Economics Major Visiting Professors 2012 Return to Undergraduate Programs Home Business programs are accredited by AACSB Directory Economics Name Phone Email Office Adjunct Economics Faculty Adjunct Economics Faculty Name Phone Email Office Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students

    Original URL path: http://www.cob.calpoly.edu/undergrad/economics/economics-directory-2/ (2016-02-17)
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  • OCOB - Past Economics Newsletters
    Outstanding Senior Project Awards Planning Your Years as Economics Major Visiting Professors 2012 Return to Undergraduate Programs Home Business programs are accredited by AACSB Past Economics Newsletters Fall 2014 Newsletter Fall 2013 Newsletter Fall 2012 Newsletter Fall 2011 Newsletter Fall 2010 Newsletter Fall 2009 Newsletter Fall 2008 Newsletter Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local

    Original URL path: http://www.cob.calpoly.edu/undergrad/economics/past-economics-newsletters/ (2016-02-17)
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