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  • OCOB - A Message from area Chair Eric Olsen
    realign our curriculum improve our scheduling and hire new faculty members whom you ll read about later in this newsletter Manocher s turn as chair will be remembered as a period of stability focus and professionalism that was appreciated by faculty and students We began 2015 with the good news that the review team from the Association of Technology Management and Applied Engineering has recommended our program for another six years of accreditation The review team shared that programs are rarely recommended without a corrective action report or follow up visit This solid result is a testament to the effort lead by Manocher and we owe him a debt of thanks I have three other news items I would like to share You may have noticed the program name change on the cover of this newsletter We are now the Industrial Technology Packaging area This will be effective with the 2015 17 catalog cycle This name change has been a long time coming and it allows us to recognize the large and vital role that the Packaging Program plays in our major In support of our name change we are embarking on an effort to strengthen both disciplines by creating separate concentrations in industrial technology and packaging technology We will be adding courses and professors in support of this effort We have just completed a marketing study to support a potential relaunch of our master s program The details are still being worked out but the goal will be to create a world class program to provide advanced education in packaging value chains We ll continue to update you on our progress Finally I would like to reach out for your support It takes an extended network of alumni and industry professionals to continue to make our program successful If

    Original URL path: http://www.cob.calpoly.edu/newsevents/ITPChair (2016-02-17)
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  • OCOB - Cal Poly AMA: The Link Between Classroom and Boardroom
    the chance to visit Citrix Sonos Appfolio Symantec Screen Engine and more on field trips that helped students see themselves leading marketing efforts on a grand scale The Orfalea College of Business and Cal Poly took notice recognizing the AMA s efforts by naming it the 2014 Orfalea College of Business Best Club of the Year AMA has also made great strides in attracting industry leaders to campus through speaking opportunities at its popular weekly meetings and the annual Marketing Career Conference held each February The conference has grown to host 20 companies with roughly twice the number of industry executives and recruiters Today the event brings together Cal Poly s top marketing students with professionals and alumni working in technology healthcare and entertainment marketing for a fast paced day of panel discussions student pitches and a keynote speaker exploring some of the industry s biggest challenges The event has also become a direct link for companies looking to source top marketing talent ahead of graduation Many marketing alumni stay connected to Cal Poly by lending support and insight to the AMA chapter From participation in the Executive in Residence program to coordinating vital internships for students reconnecting with Cal

    Original URL path: http://www.cob.calpoly.edu/newsevents/CPAMA (2016-02-17)
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  • OCOB - New Minor Targets Major Industry Need
    Previous Events Student Success Uncategorized Search for New Minor Targets Major Industry Need The Orfalea College of Business will soon launch a minor in integrated marketing communications combining courses in business marketing graphic communication and public relations Starting this fall students will explore technologies and strategies necessary to acquire and leverage customer insights create and deploy visual graphic and written content across varied media channels and analyze the resulting impact on marketing performance The curriculum is a response to industry trends that require marketing leaders to blend technical creative and strategic skills together in integrated campaigns spanning traditional social and new media The program has already seen interest from students in programs across the university Companies recruiting Cal Poly marketing graduates have expressed a need for employees with this unique blend of expertise Positions for recent graduates versed in these new media skills are abundant and growing including roles in integrated media content marketing digital marketing brand and visual storytelling and analytics Posted Mar 31 2015 Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students Rank High at Construction Management Competition Cal Poly

    Original URL path: http://www.cob.calpoly.edu/newsevents/IMCMinor (2016-02-17)
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  • OCOB - Cal Poly Brings Marketo to Classrooms
    use Marketo in the classroom Our belief and motto has always been that students Learn by Doing and that practical hands on experience is a key contributor to career growth and success said Metcalf Our partnership with Marketo allows us to arm our students with cutting edge marketing techniques and practices to ensure they are not only competitive and desirable candidates but also invaluable contributors to and leaders of any organization The relationship began in the spring of 2014 when Marketo sponsored two on campus marketing internships Marketing Professor Jeff Hess helmed the project with the two students and a Marketo consultant to build the modules and tools students would use across a 10 week course During fall quarter Dr Hess debuted Marketo in a university classroom in BUS 419 Strategic Marketing Measurement in which students drove a conceptualized marketing campaign tackled large data sets analyzed trends and built an engagement plan responsive to customer behavior The course empowers Cal Poly business students to master the platform and begin to understand data driven decision making within a marketing strategy The curriculum allows graduates to leverage experience with Marketo with their potential employers or even bring the software to new businesses they lead Current Cal Poly students have a huge advantage in their future career by having Marketo experience said Jackie Gragnonla alumna and demand generation manager at ClearSlide I began using the platform early in my career and I know that so many students will realize how many doors it will open when they put it on their resume and secure interviews as a result Marketo is a complement to the other data software Cal Poly continues to teach including IBM s SPSS Google Analytics and Dialogr Other courses also focus on platforms like Cision Qualtrics Survey Gizmo and Excel

    Original URL path: http://www.cob.calpoly.edu/newsevents/MarketoNewsletter (2016-02-17)
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  • OCOB - A Message from Marketing area Chair Lynn Metcalf
    ve worked with industry leaders to continuously evolve our programs and our brand Our brand promise Cal Poly marketing cultivates agile marketers who integrate data analytics critical thinking and creativity We work with our task force members to identify the latest trends shaping marketing today Our curriculum addresses industry innovations helping our students build essential skills in both analytic and creative aspects of marketing To achieve this promise we have implemented several exciting reforms to our program 1 A new minor in integrated marketing communications introducing students to fundamentals of journalism and graphic design to enhance their marketing efforts 2 New courses in digital media social media and marketing analytics Our latest talents to join the college Professors Brennan Davis and Joachim Scholz bring fresh perspectives and specialist expertise to our students 3 Incorporate the latest technologies and industry principles streamlining ourgraduates transition from academia to industry Our partnership with industry leader Marketo enhances students Learn by Doing experience in marketing software fundamentals Ongoing efforts have strengthened the focus of the Cal Poly chapter of the American Marketing Association AMA Guided programs in professional development connect students with networking opportunities across the industry before and after graduation We re building a promising mentorship program for our Rising Stars a select group of exceptional students nominated by marketing faculty with business consulting firm TrustedPeer The synergy among our task force members Rising Stars AMA leaders and faculty in accomplishing these initiatives showcases our commitment to industry relevance and ongoing student excellence Our competitive advantage comes from the generous support of current future and past members of our college community Marketing alumni reconnect with Cal Poly through much needed financial support and professional insight initiatives Whether mentoring students as an Executive in Residence or overseeing essential internships connecting with Cal Poly enriches

    Original URL path: http://www.cob.calpoly.edu/newsevents/LynnMetcalfMessage (2016-02-17)
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  • OCOB - Marketing Career Conference
    News Orfalea Newsletter Previous Events Student Success Uncategorized Search for Marketing Career Conference Event Date February 27 2015 Click here to see more about the Marketing Career Conference Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students Rank High at Construction Management Competition Cal Poly Students to be Honored by Lawmakers at State

    Original URL path: http://www.cob.calpoly.edu/newsevents/marketing-career-conference/ (2016-02-17)
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  • OCOB - Graduate Tax Speaker Series
    Newsletter Marketing Area Newsletter News Orfalea Newsletter Previous Events Student Success Uncategorized Search for Graduate Tax Speaker Series Click to View Tax Speaker Series Info Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students Rank High at Construction Management Competition Cal Poly Students to be Honored by Lawmakers at State Capitol on Feb

    Original URL path: http://www.cob.calpoly.edu/newsevents/graduate-tax-speaker-series-2/ (2016-02-17)
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  • OCOB - Speaking from Experience: An Orfalea Career Readiness Forum
    HR Newsletter Marketing Area Newsletter News Orfalea Newsletter Previous Events Student Success Uncategorized Search for Speaking from Experience An Orfalea Career Readiness Forum Event Date April 5 2015 Recent News Paul Orfalea Speaks to Students on Campus Visit Cal Poly Faculty Receives 400 000 Grant to Study Economy of Local Food Cal Poly Students Rank High at Construction Management Competition Cal Poly Students to be Honored by Lawmakers at State

    Original URL path: http://www.cob.calpoly.edu/newsevents/speaking-from-experience-an-orfalea-career-readiness-forum/ (2016-02-17)
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