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  • Purpose and Audience
    Typography Page Tones White Black and Gray Readability Issues Going to Print Halftones Creating Halftones Your Options Scanning Scan Resolution Pre print Options Other Questions Your Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Purpose and Audience A pproach page layout the same way that you do writing determine your audience define your purpose and communicate your message When you re writing you

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=736&guideid=36 (2015-10-15)
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  • Organizing Information
    White Black and Gray Readability Issues Going to Print Halftones Creating Halftones Your Options Scanning Scan Resolution Pre print Options Other Questions Your Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Organizing Information P hotographs pull quotes decks and headlines help you tell the story Other elements such as subheads boxes rules and white space help you organize the story For example if you laid out three short articles on the same page you would use rules white space and headlines to show readers that the articles were separate not related A good layout improves readability by arranging text and graphics in a logical order To illustrate this point let s look at the following flyer Example Every time you place a textual or graphic element on the page you are making a rhetorical decision and where you place that element depends on its relationship to the other pieces When you re writing you organize sentences and paragraphs in a logical sequence so that readers will understand your message You should approach layout the same way Just remember that page design is a flexible process There are no hard and fast rules just

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=737&guideid=36 (2015-10-15)
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  • Getting Their Attention
    Publishing Getting Their Attention I n today s media intensive culture people often decide that reading an ad brochure or newsletter is not worth their time so even if your publication is important it may end up in the wastebasket An unusual design however can spark their interest Even the most sophisticated readers get bored with staid designs Bottom line grab their attention first and then keep them reading Jan V White author of Editing by Design A Guide to Effective Word and Picture Communication for Editors and Designers says that readers often look through magazines from back to front and newsletters are specialized magazines so you should use a hook to capture people s attention A hook is anything that contrasts against the uniformity of the text such as a photo graphic masthead or a pull quote hanging in a column of white space Everything from the text to the paper it s printed on affects whether or not your publication is read with interest so be creative We just have one word of caution Readability An effective page layout improves reader comprehension so you have to balance the imaginative elements with the functional elements In other words a

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=738&guideid=36 (2015-10-15)
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  • Balance
    Halftones Creating Halftones Your Options Scanning Scan Resolution Pre print Options Other Questions Your Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Balance B alance is another word for concerns about symmetry and asymmetry Symmetry provides stability and rest for the eye while asymmetry creates tension and visual interest Finding ways to create balance often depends on the piece In a newsletter for

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=739&guideid=36 (2015-10-15)
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  • Alignment
    Issues Going to Print Halftones Creating Halftones Your Options Scanning Scan Resolution Pre print Options Other Questions Your Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Alignment U nify the appearance of your publication by aligning the elements on individual pages and creating strong page to page alignments as well In newsletters for example align the tops of photographs with the x height the top of the small case letters in a line of text in the adjacent column and give headlines the same alignment from page to page In the first example below a flyer the elements on the page are not aligned with each other The text block in the upper left hand corner is justified and the other text block is centered while the graphic element seems to hang in the middle of the page This is messy looking In this second example above the look is improved because both text blocks are justified against a boundary of white space and the graphic is aligned with the block in the upper left hand corner In this third example the look is further improved because the graphic is aligned with both

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=740&guideid=36 (2015-10-15)
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  • Repetition
    Friendly Format About this Guide Contributors Citation Desktop Publishing Repetition R epetition of key elements logo box rules graphics etc from page to page unifies the appearance of your publication In a newsletter for example you might place the company logo at the bottom of every page or in a brochure you might repeat a small graphic element in a variety of places We used star shapes as backgrounds for

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=741&guideid=36 (2015-10-15)
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  • Emphasis
    Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Emphasis U se a hook to get the reader s attention Anything from an interesting photo or graphic to a pull quote isolated in a column of white space can catch the reader s eye When we communicate orally we emphasize ideas by changing our tone of voice In layout a hook serves the same

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=742&guideid=36 (2015-10-15)
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  • Proximity
    Information Getting Their Attention Balance Alignment Repetition Emphasis Proximity Elements of Layout The Style Sheet Grids Organizing Your Layout Layout Tools Elements of Design Typography Page Tones White Black and Gray Readability Issues Going to Print Halftones Creating Halftones Your Options Scanning Scan Resolution Pre print Options Other Questions Your Printer Will Ask Bibliography Resources Print Friendly Format About this Guide Contributors Citation Desktop Publishing Proximity P lace related information in proximity and separate unrelated information with white space rules and borders In the flyer below the first two blocks of information both have subheadings in 18 point Helvetica making them of equal importance but the white space between the blocks makes it obvious that they re unrelated Bullet items appear beneath each subheading calling attention to the individual points and their proximity shows that they re closely related Finally at the bottom of the flyer the company name is placed in proximity to the address and phone number because those are all related elements By first grouping related information and then separating the groups with white space rules or borders you organize information and make the reader s job easier Previous Continue Introduction Tweet HELP SITE INDEX ABOUT THIS

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=743&guideid=36 (2015-10-15)
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