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  • Nonacademic Audiences
    Audience Addressed Teacher as Audience Developing Audience Awareness Defining Audience Awareness Audience Awareness and Purpose Editing and Audience Awareness Assumptions about Audience Analyzing an Audience Audience Analysis Formal verses Informal Analyzing Academic Audiences Analyzing Non Academic Audiences Writing for an Audience Writing Purpose Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Nonacademic Audiences N onacademic audiences read your writing for reasons other than to grade you Some teachers assign papers specifically asking students to write for nonacademic audiences They will gain information from your writing Think about writing a newsletter or a resume audiences read these for information only how they use the information varies A nonacademic audience involves more than writing Consider the following You ll have to determine who the audience is You ll have to think about what is an appropriate format to use You ll have to consider what is and is not an appropriate topic for your audience If you don t have one already You ll have to determine how your topic will fit the format For More Information Nonacademic Audience Example Previous Continue Introduction Tweet HELP SITE INDEX

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=331&guideid=19 (2015-10-15)
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  • Audience Invoked versus Audience Addressed
    Audience Awareness Assumptions about Audience Analyzing an Audience Audience Analysis Formal verses Informal Analyzing Academic Audiences Analyzing Non Academic Audiences Writing for an Audience Writing Purpose Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Audience Invoked versus Audience Addressed Donna Lecourt English Department An audience addressed versus an audience invoked is basically your real audience versus the reader you create through your text and introduction In a way you tell the reader who you want them to be In a conference paper I m writing I start off by assuming that we re the reader and myself sharing some presumptions By saying that I m almost telling the reader who I want them to be I m creating an audience position that Yes there exists some reality But I m also trying to create it for people who are going to approach this and say Okay there are things I think we all hold in common I don t say that in my text but my text invokes it The other audience the real audience are those who will be at the conference Who s

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=333&guideid=19 (2015-10-15)
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  • Teacher as Audience
    might expect quite different formats for papers For example in sociology one prof might ask you to write mainly about your own experiences and your reactions to your experience Another professor might want you to do library or field research about a social problem and never refer to your own experiences or attitudes toward that problem Teachers will often try to give students more experience with writing to different audiences by targeting particular readers for a given paper Then students address the target audience class members members of a business community congressional representatives and so on including the teacher as a secondary audience Steve Reid English Department When asked who their audience is many students say It s my teacher I think it s useful for students to widen their sense of audience in order to realize that their specific teacher is in fact a representative reader from a particular academic field or discourse community Their teacher may be a composition teacher an English literature teacher a historian a chemist a psychologist or a biologist and they want and expect writing that is appropriate for their field In terms of their expectations about effective writing each of these teachers wants something slightly different and those differences reflect the expectations of different academic areas A composition teacher may want an introduction that gradually leads into the topic a journalist may want an article that begins immediately with the most startling fact or event a chemist may want to begin with a review of the research Psychologists literature professors and historians may or may not want you to use your own personal experience depending on the level informal to formal of the writing Not all academic writing has the same requirements and those requirements are not so much personal whims Professor Jones

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=334&guideid=19 (2015-10-15)
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  • Developing Audience Awareness
    Awareness Defining Audience Awareness Audience Awareness and Purpose Editing and Audience Awareness Assumptions about Audience Analyzing an Audience Audience Analysis Formal verses Informal Analyzing Academic Audiences Analyzing Non Academic Audiences Writing for an Audience Writing Purpose Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Developing Audience Awareness W hen we talk to someone face to face we always know just who we re talking to We automatically adjust our speech to be sure we communicate our message For instance when we talk to three year olds we shorten sentences and use simpler words When we talk to college professors we use longer sentences and more formal language In short we change what we say because we know our audience Interestingly many writers don t make the same adjustments when they write to different audiences usually because they don t take the time to think about who will be reading what they write But to be sure that we communicate clearly in writing we need to adjust our message how we say it and what information we include by recognizing that different readers can best understand

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=335&guideid=19 (2015-10-15)
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  • Defining Audience Awareness
    Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Defining Audience Awareness A s a concept it sounds so simple Think about who will read your paper before and while you write and adjust your paper to help your reader understand it Compared to the theory of relativity this concept is a piece of cake So

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=336&guideid=19 (2015-10-15)
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  • Editing and Audience Awareness
    Audiences Writing for an Audience Writing Purpose Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Editing and Audience Awareness M ost writers complete their task and audience analysis before they begin writing but it s important to review what you know about both the specific task and readers expectations while you draft and revise the

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=338&guideid=19 (2015-10-15)
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  • Assumptions about Audience
    Assumptions about Audience Don Zimmerman Journalism and Technical Communication Department The assumption often made in scientific and technical circles is if you re a biology prof and there s another biology prof who s working on a particular area he may well be using a lot of unique terms the other one may not understand A real problem in organizations is that the person who develops the product the communication end of things assumes a lot more than another person really understands The question becomes really what level of understanding does a target audience have The content area is a slippery thing for students to sometimes get a handle on They just assume everybody in their discipline knows the terms The question is if you ve got a manager up here is he familiar enough with your technical terms I see technical terms as different than jargon terms The technical things really are often the points communicating the idea fairly succinctly and to the point with the population that s used to dealing with those As you move up in the management organization they may or may not know what s going on When we talk about things from the

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=339&guideid=19 (2015-10-15)
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  • Analyzing an Audience
    Awareness Audience Awareness and Purpose Editing and Audience Awareness Assumptions about Audience Analyzing an Audience Audience Analysis Formal verses Informal Analyzing Academic Audiences Analyzing Non Academic Audiences Writing for an Audience Writing Purpose Details to Consider Readers versus Audience Appealing to an Audience Resources Print Friendly Format About this Guide Contributors Citation Adapting to Your Audience Analyzing an Audience A nalyzing your audience is essential You need to investigate exactly who will read what you are going to write For example you might investigate who reads the journal articles or trade magazines in your field of study Check out some of those magazines or journals and browse through several issues In addition you might interview people who will be your readers Remember Analyze your audience BEFORE you start writing so you ll know what format style vocabulary or level or information is expected Writers in the advertising business spend a great deal of time researching their targeted audiences Once they know who their audience is they can mold their advertising their words format graphics images to appeal to that specific audience You can determine the characteristics about your target audience through a demographic profile or by investigating information or assumptions

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=340&guideid=19 (2015-10-15)
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