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  • History of Press Releases
    early as 1919 at the Paris peace conference Regardless of when it is claimed that news management was first practiced or when the term was first introduced the appearance of what have come to be known as press releases date back to the 1880 s It was quite common back then for members of the U S Congress to drop by Newspaper Row located on 14th Street between Pennsylvania Avenue and F Street in Washington D C with the odd piece of information generally about themselves and their agendas Their purpose was to provide and manage the news Many went so far as to interview themselves Schudson 1978 20 More recently companies and organizations as well as individuals have realized that they need not wait for the media to contact them before pro actively managing the news about themselves In fact to wait actually invites innuendo and rumor being spread by ill informed self appointed news analysts This cannot be altogether avoided but with a little proactive news management it can be diminished Ivy Lee one of the first public relations practioners after receiving a substantial gift of newspaper space from John D Rockefeller to be used in a campaign on behalf of Johns Hopkins University had this to say in view of the fact that this was not really news and the newspapers gave so much attention to it it would seem that this was wholly due to the manner in which the material was dressed up for newspaper consumption It seems to suggest very considerable possibilities along this line He was right and today most organizations take an active role in creating and distributing the news about themselves And of course the very considerable possibilities available in Ivy Lee s day have come a considerable long way since

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1500&guideid=75 (2015-10-16)
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  • Press Release Topics
    in a Press Release Formatting Press Releases Resources Print Friendly Format About this Guide Contributors Citation Press Releases Press Release Topics Major corporations in many countries around the world are required by law to publicize their annual and sometimes semi annual financial reports Often they do it by issuing a press release The financial position of a corporation is not the only topic a press release can cover however Morton Ramsey 1994 report that they are used to cover a wide range of other topics as well Among them are education and human resources teaching and research the economy politics health and the environment Social issues of every imaginable sort even fashion home decorating and gardening are legitimate topics for a press release Regardless of the importance or seriousness of the topic a press release should include a fair measure of newsworthiness Writers must be very selective regarding this if they expect the media to accept and publish them Providing a news hook linking a topic to the latest news or demonstrating how it is relevant to what people are interested in is one way of enhancing the publishable quality of a press release Previous Continue Introduction Tweet HELP SITE

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1501&guideid=75 (2015-10-16)
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  • Functions of a Press Release
    Press Releases Functions of a Press Release The primary function of a press release is to quickly publicize information that may have a significant impact or be of particular interest to a large and unrelated group of people A wide range of public and private organizations make use of this form of communication on a regular basis Government agencies schools and universities trade unions and professional associations are but a few of the common issuing sources The fact is anyone can issue a press release Charities sports clubs art galleries even private individuals will find themselves having a need or reason for doing so It is a highly efficient and cost effective tool with which to accomplish the following goals Contain a crisis Provide consumer information Launch a new product or service Recall an existing product Cease providing an existing service Announce coming events Report on past events Welcome new staff members Profile existing staff members Highlight awards received Notice that the common component of each of the above goals is a public relations objective Of course some of these may have an advertising component but it is best to keep marketing and public relations efforts separate The media takes

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1502&guideid=75 (2015-10-16)
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  • Structure of a Press Release
    this Guide Contributors Citation Press Releases Structure of a Press Release All press releases are structured in the same manner as a standard newspaper article Information is presented in an inverted pyramid descending in a logical order from the most important to the least It is an anti climactic method of presenting the facts of a story and the most common approach to news reporting The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first The succeeding paragraphs make up the body of the press release and provide supporting information followed by underlying background information Print and broadcast decisions are always made relative to the available media space and time By telling the story backwards the length of a press release can be adjusted cutting the least important information from the bottom without compromising the integrity of the most important information positioned at the top When information is presented in this manner readers get the gist of the story in a hurry They can then make their own determinations as to a press release s importance or relevance and choose for themselves whether

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1503&guideid=75 (2015-10-16)
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  • Style in a Press Release
    wonderful results say that you have a 1 2B profit to report Stick to the Facts Don t hesitate to show the kind of feelings that the general public expects in a time of crisis but don t overdo it Apologize Say you re sorry when a mistake has been made When people are suffering as a result say that you care and mean it Emotions Avoid strong expressions Boasting and bragging anger and finger pointing etc are all inappropriate A clever way around this no no is the quotation Keep it Simple Make sure the news you are reporting is not obscured by technical jargon or complicated grammatical constructions Example Knowledge tool rapid results implementation approach and services deliver maximum value throughout PeopleSoft lifecycle PeopleSoft today announced general availability of PeopleSoft Advantage a framework of technology and customer service designed to provide maximum value of ownership throughout the PeopleSoft systems lifecycle including planning implementation production and enhancement Be Specific Place and time cannot be vague Words such as here and today are not acceptable They are inadequate for the job of reporting a news event or story Avoid Personal Pronouns Words such as I we and you should not

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1504&guideid=75 (2015-10-16)
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  • Formatting Press Releases
    they are receiving is in fact a press release and that it can be published immediately It also eliminates the need for a cover letter If a press release should not be published immediately the issuing organization must include an embargo or lock up notification in which the media is kindly but firmly requested to hold back publishing until the date and time indicated For example before a press conference officially announcing a corporation s financial situation the media will traditionally be sent a press release spelling out the full details with an embargo inviting them to delay publication until after the press conference Headline The headline separated by one space should follow the title of a press release If at all possible it should contain no more than ten words The first letter of each key word should be capitalized Articles conjunctions and prepositions should be capitalized only when they occur at the beginning or end of your headline Body The body of a press release should contain all the information the media outlet is being asked to publish It should be separated from the headline by one space as should each of its paragraphs A press release should begin with a lead paragraph and conclude with a boilerplate A disclaimer should follow whenever an opportunity exists for information to be misconstrued Contact Information The sender s contact information should always follow the body of a press release separated by one space This information should never be placed at the top of the page The top of a press release is premium copy space and should be reserved for attention grabbing copy such as a headline and lead paragraph It should never be used for incidental information When a press release delivered by E mail pops up on a

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1505&guideid=75 (2015-10-16)
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  • Patent Issues
    or design that will have controversial or economic ramifications you should always have a supervisor or advisor sign and date your notebook This way you can vouch for your project s evolution For legal purposes it s especially important to know that the history you ve documented is in fact true and has the correct time schedule Legal disputes require you to prove that your work was completed within a

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1536&guideid=80 (2015-10-16)
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  • Audience
    and use them to recall ideas However you may also share notebook entries with your peers during group meetings In industry co workers also benefit from one another s notebooks For example during a project meeting group members need to justify a design decision They can then refer to sketches and ideas in their notebooks as evidence to support their decisions Also when an employee leaves a company for another

    Original URL path: http://writing.colostate.edu/guides/page.cfm?pageid=1537&guideid=80 (2015-10-16)
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