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  • Effects of menu descriptions on purchase intentions | Ecole hôtelière de Lausanne
    was the most effective way to encourage a group of 160 college students to select particular menu items and the complex descriptions also enhanced the students perceptions of the menu items quality The study involved the students reaction to simple and complex menu descriptions of filet mignon stuffed chicken breast and pasta Although the complexity of the menu description had the greatest effect on quality perceptions price was also a contributor to the students assessment of a menu item s quality McCall M Lynn A 2008 The effects of restaurant menu item descriptions on perceptions of quality price and purchase intention Journal of Food Service Business Research 11 4 439 445 Keywords Menu item Perceptions Quality Price Purchase intention Request full manuscript Biographies Dr Michael McCall LHRC fellow Visiting Associate Professor at the Cornell University School of Hotel Administration and Professor of Marketing at School of Business Ithaca College send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications Archive F B chair Research Center Fellows Funded Research ALUMNI ETUDIER Pour les parents BLOG PRESS INTERNATIONAL STUDENTS RECRUITERS PARENTS THE WORLD OF HOSPITALITY CONTACT US HOW TO GET TO EHL VIRTUAL TOUR GASTRONOMIC RESTAURANT Address Ecole

    Original URL path: http://www.ehl.edu/en/research/archives/consumer-behavior-marketing/effects-of-menu-descriptions-on-purchase-intentions (2016-02-01)
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  • Effects of tipping policies on patronage intentions | Ecole hôtelière de Lausanne
    the attitudes of 495 U S restaurant patrons who compared otherwise identical hypothetical restaurants with varying tipping policies found that the respondents considered a restaurant with an automatic surcharge to be more expensive than one described as allowing tipping with 15 percent lower prices even though the no tipping approach would actually have saved money for those who would tip more than 15 percent a consideration that the respondents seemed to disregard Respondents also considered a voluntary tipping policy to be more fair than an imposed service charge or higher menu prices and no tipping and although they generally believed that tipping policies improved service there was a mixed outcome on the likelihood of patronage in which customers views regarding fairness mediated their patronage intentions at restaurants with tipping Lynn M Wang S 2013 The indirect effects of tipping policies on patronage intentions through perceived expensiveness fairness and quality Journal of Economic Psychology 39 62 71 Keywords Consumer perceptions Employee compensation Pricing Tipping Request full manuscript Biographies Dr Michael Lynn LHRC fellow Professor of Consumer Behavior and Marketing at the Cornell University School of Hotel Administration send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications

    Original URL path: http://www.ehl.edu/en/effects-tipping-policies-patronage-intentions (2016-02-01)
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  • Evaluating the customer waiting experience | Ecole hôtelière de Lausanne
    logical assumption that giving people something to do or to divert their attention while waiting makes the wait time seem shorter and less boring The three studies found that the perception of wasted time was an overriding consideration for those waiting which included 186 students waiting in a dining hall and sets of 102 students and 165 students waiting for a web based service The studies found that diverting people s attention in both active and passive ways improves their perceptions of the wait and the eventual service but diversions don t necessarily make the wait feel shorter McGuire K Kimes S E Lynn M Pullman M Lloyd R 2010 A framework for evaluating the customer wait experience Journal of Service Management 2 3 269 290 Keywords Consumer behavior Customer satisfaction Psychology Waiting lists Request full manuscript Biographies Dr Michael Lynn LHRC fellow Professor of Consumer Behavior and Marketing at the Cornell University School of Hotel Administration send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications Archive F B chair Research Center Fellows Funded Research ALUMNI ETUDIER Pour les parents BLOG PRESS INTERNATIONAL STUDENTS RECRUITERS PARENTS THE WORLD OF HOSPITALITY CONTACT US HOW TO GET

    Original URL path: http://www.ehl.edu/en/evaluating-customer-waiting-experience (2016-02-01)
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  • Factors driving IT use in small and medium-size hotels | Ecole hôtelière de Lausanne
    C Main Despite the increasing value of information technology studies of some 600 small and medium size hotels in France Greece and Wales have identified several forces that countervail the inertia that prevents adoption of IT External factors or push factors include the drive from European Union and government agencies as well as strategic partners that see the importance of IT adoption for small hotels Internal factors or pull factors include the growing power of the internet customer expectations and the industry s general move toward the use of IT Buhalis D Main H 1998 Information technology in peripheral small and medium hospitality enterprises Strategic analysis and critical factors International Journal of Contemporary Hospitality Management 10 5 198 202 Keywords French hotels Greek hotels Hotel technology IT in independent hotels Small hotels Welsh hotels Request full manuscript Biographies Dr Hilary Murphy LHRC fellow Full Professor Marketing send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications Archive F B chair Research Center Fellows Funded Research ALUMNI ETUDIER Pour les parents BLOG PRESS INTERNATIONAL STUDENTS RECRUITERS PARENTS THE WORLD OF HOSPITALITY CONTACT US HOW TO GET TO EHL VIRTUAL TOUR GASTRONOMIC RESTAURANT Address Ecole hôtelière de Lausanne

    Original URL path: http://www.ehl.edu/en/factors-driving-it-use-in-small-and-medium-size-hotels (2016-02-01)
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  • Factors that predict guests restaurant price sensitivity | Ecole hôtelière de Lausanne
    106 students at Michigan State University and the University of Montana outlines the elements underlying price sensitivity for this demographic group Students who scored high on a restaurant price sensitivity scale also agreed with four statements regarding their price awareness willingness to shop for bargains and concern about the relationship of price to quality The picture emerges of a knowledgeable group of consumers who are known to seek bargains but remain concerned about the quality of their restaurant meal purchase McCall M Bruneau C L 2010 Value quality and price knowledge as predictors of restaurant price sensitivity Journal of Food Service Business Research 13 1 7 Keywords Restaurant price sensitivity Pricing Price value relationships Request the publication Biographies Dr Michael McCall LHRC fellow Visiting Associate Professor at the Cornell University School of Hotel Administration and Professor of Marketing at School of Business Ithaca College send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications Archive F B chair Research Center Fellows Funded Research ALUMNI ETUDIER Pour les parents BLOG PRESS INTERNATIONAL STUDENTS RECRUITERS PARENTS THE WORLD OF HOSPITALITY CONTACT US HOW TO GET TO EHL VIRTUAL TOUR GASTRONOMIC RESTAURANT Address Ecole hôtelière de Lausanne Route de

    Original URL path: http://www.ehl.edu/en/research/archives/consumer-behavior-marketing/factors-that-predict-guests-restaurant-price-sensitivity (2016-02-01)
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  • Influence of websites with virtual agents on customers’ intent to visit restaurants | Ecole hôtelière de Lausanne
    form of a cartoon person increased the enjoyment and utility found in a restaurant s website and also increased respondents scores on intent to patronize the restaurant Although the agent named Laura was programmed to answer numerous questions the 90 respondents who tested this website reported that the virtual agent made the website more fun in addition to the information value of the site Respondents rated the ease of use and enjoyment of the site as being its best facets but humanizing the website did not materially increase its utilitarian value Etemad Sajadi R 2014 The influence of a virtual agent on web users desire to visit the company The case of restaurant s web site International Journal of Quality Reliability Management 31 419 434 Keywords Avatars E service quality Restaurant web site Social presence Technology acceptance model Virtual agent Website humanization Web user experience Request full manuscript Biographies Dr Reza Etemad Sajadi LHRC fellow Assistant Professor Marketing send a message Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Follow us also on Share with your friends ABOUT US Our Organization EHL BY THE NUMBERS Business Services Work at EHL Press Room STUDY Apply Meet us Bachelor program Master in Global Hospitality Business Executive MBA Master Class in Culinary Arts Diploma program Summer Academy Executive education Parents corner CAMPUS Virtual tour Getting to EHL Facilities Accommodation services Committees sports culture Parties and outings RECRUIT Internship dates Recruit online Career fairs Tailor made days Student Business Projects SBP RESEARCH Featured Research Studies Research Publications Archive F B chair Research Center Fellows Funded Research ALUMNI ETUDIER Pour les parents BLOG PRESS INTERNATIONAL STUDENTS RECRUITERS PARENTS THE WORLD OF HOSPITALITY CONTACT US HOW TO

    Original URL path: http://www.ehl.edu/en/research/archives/consumer-behavior-marketing/influence-of-websites-with-virtual-agents-on-customers-intent-to-visit-restaurants (2016-02-01)
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  • Les effets de l'âge et d'autres facteurs qui déterminent le montant du pourboire | Ecole hôtelière de Lausanne
    d autres facteurs qui déterminent le montant du pourboire par Michael Lynn Patrick Jabbour et Woo Gon Kim Selon une étude menée auprès de 122 personnes et portant sur 466 repas servis à table les montants des pourboires augmentent avec la taille de l addition la durée du repas et la qualité du service Détails Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Suivez nous aussi sur Partagez avec vos amis RESEARCH Research Publications Archive A propos de l EHL Notre organisation EHL EN CHIFFRES Services aux entreprises Travailler à l EHL Service de Presse ETUDIER S inscrire Rencontrez nous Bachelor Master in Global Hospitality Business Executive MBA Master Classe en Arts Culinaires Programme Diplôme Académie d été Formation pour cadres Pour les parents CAMPUS Visite virtuelle Se rendre à l école Infrastructures Logements et services Comités sport culture Festivités et soirées RECRUTER Dates de stage Recruter en ligne Forums carrières Journées personnalisées Projets étudiants entreprise SBP LA RECHERCHE Articles du mois Archives Chaire F B Nos chercheurs Recherche financée ALUMNI BLOG PRESSE ETUDIANTS INTERNATIONAUX RECRUTEURS PARENTS NOUS CONTACTER RESTAURANT GASTRONOMIQUE

    Original URL path: http://www.ehl.edu/fr/les-effets-de-lage-et-dautres-facteurs-qui-determinent-le-montant-du-pourboire-0 (2016-02-01)
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  • Les stratégies pour la segmentation de marché | Ecole hôtelière de Lausanne
    que l industrie hôtelière a développé des produits conçus pour plaire à des segments étroits et bien définis la recherche indique que les segments de marché peuvent en fait être très larges et fragmentés sur des types de produits généraux ce qui limite l efficacité d une stratégie de segmentation Détails Your best summer plan EHL Summer Academy Explore the careers of our Alumni Discover EHL s future campus New Master in global hospitality business on 3 continents Suivez nous aussi sur Partagez avec vos amis RESEARCH Research Publications Archive A propos de l EHL Notre organisation EHL EN CHIFFRES Services aux entreprises Travailler à l EHL Service de Presse ETUDIER S inscrire Rencontrez nous Bachelor Master in Global Hospitality Business Executive MBA Master Classe en Arts Culinaires Programme Diplôme Académie d été Formation pour cadres Pour les parents CAMPUS Visite virtuelle Se rendre à l école Infrastructures Logements et services Comités sport culture Festivités et soirées RECRUTER Dates de stage Recruter en ligne Forums carrières Journées personnalisées Projets étudiants entreprise SBP LA RECHERCHE Articles du mois Archives Chaire F B Nos chercheurs Recherche financée ALUMNI BLOG PRESSE ETUDIANTS INTERNATIONAUX RECRUTEURS PARENTS NOUS CONTACTER RESTAURANT GASTRONOMIQUE SE RENDRE A L

    Original URL path: http://www.ehl.edu/fr/les-strategies-pour-la-segmentation-de-marche-0 (2016-02-01)
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