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  • The Business Challange | Master of International Marketing | Hult
    new product service or social enterprise How it works The competition starts in Module A when you form teams and choose a Business Challenge track the CEO Challenge or Startup Challenge Throughout the remainder of the year your team meets regularly to develop your idea into an actionable plan You receive regular mentorship and guidance from your professors and local business professionals Why it counts The Business Challenge culminates in a series of regional elimination rounds where teams compete head to head to advance to the finals Finalists present their business ideas to a panel of esteemed judges comprising executives global entrepreneurs and well known founders of social enterprises The challenge isn t just an academic exercise it s the launch pad for your corporate career or your own startup or social enterprise IBM One of the 2015 CEO Challenges Background IBM has developed a supercomputer Watson which is capable of learning and adapting in the same way as humans IBM calls this capability cognitive computing an advanced form of Artificial Intelligence Watson gained fame by winning the U S quiz show Jeopardy and IBM CEO Ginni Rometty has made it a centerpiece of the company s strategy going forward Ms Rometty is convinced that Watson and cognitive computing will transform how we live and do business The power of Watson has already been put to use transforming the way medical research and diagnosis is done for important disease areas Hult students rise to the challenge 2015 IBM Challenge Create an actionable business idea showing how IBM could put their AI technology to use and shape future product development strategies using AI systems like Watson One Hult team s solution Team IBM Helpdesk from Hult London tackled the problem of inefficient help desks and call centers that are not customer

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/curriculum/practical-experience/ (2016-02-13)
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  • Electives | Master of International Marketing | Hult
    develop a framework for understanding the essential ingredients of effective marketing of luxury brands and services The course will help students understand the demands and challenges faced by those seeking to become marketers in this sector Digitalizing your Business Model In today s age of rapid disruption companies understand that in order to truly succeed they need to realign their business model to the realities of the digital world Businesses need to move beyond a simple digital presence to an understanding of how digital can become part of their overall business strategy Businesses must therefore consider new business models and strategies in order to succeed in the digital world Digital business models adapt existing business models in order to connect with customers in new ways build service layers over products find new value in existing products and uncover new customer segments and value propositions This course will explore processes tools and models to help students understand how to plan innovate and apply these new business models to a variety of business situations Students will learn how businesses can work towards online transformation as well how to discern the types of business models and approaches that can best succeed Solutions Marketing A wide range of industries and companies led by technology and professional services firms have moved aggressively over the last few years to improve their ability to be more customer centric and provide true solutions to their customer base Marketers are leading the charge to shift at least a portion of their portfolios from discrete products and services to more integrated business oriented solutions Solutions Marketing provides a hands on immersion in the models tools and best practice examples that companies need to market and sell solutions Based on a number of new business and marketing models including ITSMA s Solutions Roadmap this course will help students understand and identify what marketers can do to change their company s business model The concept of solutions marketing is a new one in fact there is very little written about it in academia The course content will largely comprise articles blog posts and case studies written by Prof Hurley The material will provide the students with the latest thinking and techniques that are being applied inside some of the world s biggest and most influential companies Companies that will be discussed in detail include GE DuPont IBM Cisco HP Infosys Cognizant Avaya and a number of other well known global companies Strategic Brand Management A brand is a uniquely identified promise of value which can develop into a relationship that consistently and competitively satisfies the desires of the stakeholders Kotler and Keller state it could include a name phrase symbol design or a combination of them Lindstrom explains how a brand should be recognizable even from small pieces of it A brand therefore is not just a fancy logo or a catchy slogan A brand should stand for core values that the customer will associate with that brand such that they perceive

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/curriculum/electives/ (2016-02-13)
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  • Core program: Marketing Knowledge | Master of International Marketing | Hult
    learned an invaluable set of skills while evolving and learning more about our future friends and business partners Nisrine Guenned Business Development Groupe Complus Morocco Class of 2014 Core courses For your first three modules your core courses will focus on the basics of marketing theory taught from a global perspective You will then tailor your final two modules to your individual interests and career goals with electives that allow you to either go deeper into marketing at our Boston campus or study broader business topics at any two other campuses Advertising Digital Marketing and Social Media Marketing Analytics New Product Development PR Corporate Communications Sales Strategy Understanding the Customer Campus speakers Be exposed to the world s most influential business people Our Global Speaker Series gives students the opportunity to hear directly from many of the people changing today s business world It s also a great forum to ask questions about the latest business practices and gain valuable insights into other industries In the past Hult has welcomed thought leaders such as Steve Wozniak co founder of Apple Biz Stone co founder of Twitter Arianna Huffington founder and editor of The Huffington Post and Muhammad Yunus Nobel Peace Prize Winner to share their inspirational stories and the lessons they have learned on the way to the top These sessions offer invaluable insight into cutting edge business trends and provide access to the people who are defining the shape of business Professional guests Marketing in the real world Learning through experience is fundamental to all aspects of our programs not just project work Throughout your core studies your professors will not only bring their own experience to the classroom you will also be exposed to company executives and entrepreneurs who will join as guest speakers set assignments and work

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/curriculum/core-program/ (2016-02-13)
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  • Core Course Descriptions | Master of International Marketing | Hult
    be able to collect and record huge volumes of data Access to computing power provides us with the means to analyze data but the key is knowing which analytical tools to use Hence the aim of the course is to equip students with the knowledge to measure the right metrics in the right way Consequently it will be possible to justify marketing expenditure backed up with empirical facts Firms which master metrics and have a culture of making data driven marketing decisions financially outperform their competitors New Product Development For a firm to truly thrive and flourish it s important to be able to harness great ideas and thinking and somehow bring these to market through a new product development process Business professionals need to understand the important role that New Product Development plays in maintaining competitiveness and driving sales growth They need to be able to identify opportunities in international markets and develop products and services to satisfy unmet needs better than competition They need to understand the most effective way of developing new products and services and how to manage the inherent risks associated with new product launches Building the right capabilities and culture is critical to achieving that goal This module introduces students to the role of New Product Development in the growth strategy of the company and goes on to explain the key steps of the NPD process It starts with strategic opportunity identification and goes through the logical steps of idea generation idea screening concept testing and product development finishing with launch planning and execution It also covers project management techniques to keep the NPD process on plan It looks at how the best companies are doing New Product Development most successfully PR Corporate Communications This course will cover all strategic aspects of public relations and corporate communications enabling students to acquire expertise in the practical and theoretical aspects of the industry While generally PR aims to shape the perception of an organization or individual this course will examine more particularly how this is done Classes explore different types of PR support the importance of media relationships the ways the industry is regulated from within and without by professional bodies and the processes relating to both domestic and international markets Students will also practice the communication skills vital to PR professionals such as drafting press releases how to manage reputations in the face of potential PR disasters and where corporate messages stop and personal interaction begins such as with social media Sales Contrary to many academic theorists sales is the most important function of any company The best products and services supported by the highly technical systems and processes and managed by experienced professionals will ultimately fail if the company doesn t have a competitive selling function As a result of the explosion of channels and outlets today sales has become a very complex and sophisticated management function This course covers all of the major functions of sales management It will run the gamut of

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/curriculum/core-program/course-descriptions/ (2016-02-13)
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  • Scholarships | Master of International Marketing | Hult
    volunteer work at a non governmental organization NGO charity or multilateral or have their own social startup organization For this scholarship Hult is seeking applicants who have shown the ability to manage projects or tasks for a social organization while implementing solutions that benefit society as a whole Application requirements For relevant position s held please detail Name of organization Title of position held Dates position held Overview of role and responsibilities Brief essay detailing the impact you had max 300 words Academic Excellence The Academic Excellence Scholarship is for candidates who have excelled in their studies earning an outstanding GPA Application requirements Documents demonstrating your academic achievement Degree certificates including course name and university GMAT score report if applicable Brief essay detailing the academic achievement you are most proud of and why max 300 words Global Professional The Global Professional Scholarship is awarded to aspiring business leaders who have worked full time for a minimum of one year in a large global corporation For this scholarship Hult is seeking applicants who have experience in an international company and understand the global business environment Application requirements For relevant position s held please detail Name of organization Title of position held Dates position held Overview of role and responsibilities Brief essay detailing what it taught you about the challenges of international business max 300 words Entrepreneurial Impact The Entrepreneurial Impact Scholarship is for professionals who have had an internship or volunteer experience and have demonstrated involvement leadership or had a role in the outcome of an entrepreneurial project For this scholarship Hult is seeking candidates who think and act with an entrepreneurial spirit and have a strong sense of how to put a project or idea into action Application requirements For relevant position s held please detail Name of organization Title

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/admissions-and-fees/scholarships/ (2016-02-13)
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  • Fees & Expenses | Master of International Marketing | Hult
    Talk to us about your options for funding and scholarship eligibility Talk to us GET A BROCHURE Breakdown of fees expenses We have a range of financing options as well as scholarships for eligible candidates which can help towards funding your program Costs are given in local currency BOSTON USD Program Fees Annual Program Fee 41 300 Application Fee in USD 1 150 Confirmation Deposit 2 2 500 Medical Insurance 3 2 250 Estimated Living Expenses 4 Housing Utilities 14 000 Living 11 000 Books 5 2 200 1 In USD across all locations Does not count toward the Annual Program Fee 2 The non refundable Confirmation Deposit counts toward the Annual Program Fee 3 Subject to change Insurance plans are provided by Blue Cross Blue Shield for US locations Erika Medical insurance for London Dubai and Shanghai 4 Expenses are based on market benchmarks Note that if you choose our Annual Installment Plan you will incur an additional fee for your home campus 1 200 U S dollars for Boston or San Francisco 700 British pounds for London 4 400 Emirati dirham for Dubai and 7 800 Chinese yuan for Shanghai 5 A computer is also required Admissions fees

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/admissions-and-fees/fees-and-expenses/ (2016-02-13)
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  • Financing Your Degree | Master of International Marketing | Hult
    to accepted eligible candidates who demonstrate the strongest potential Learn more about scholarships Financial assistance Hult also offers need based financial aid on a case by case basis The financial aid committee looks at the situation of each accepted student and depending on each candidate s personal circumstances decides if financial aid will be awarded and at what level Contact us to discuss financial aid Educational loans Masters students requiring additional financing for their program may be able to secure loans through local institutions Local bank loans government support Financial institutions in many countries offer higher education financing specifically to local citizens These loans are typically repayable after completion of the program although terms vary widely Depending on where you are from you may be eligible for loan and grant opportunities offers offered by your government We work with candidates to help them identify suitable financial institutions and government programs Learn more about bank loans GoEd Student Financing Hult has established an exclusive partnership with GoEd Student Financing to offer loans to international students at very competitive interest rates Loans are typically offered over five years with a repayment schedule that starts six months after graduation Hult and GoEd work with students through each step of a simple process so that students will know promptly if their loan application has been accepted Visit the GoEd website U S Federal Student Aid As a US accredited business school we work with and follow the U S Federal Student Aid system lender arrangements and student loan deferment regulations Learn more about U S Federal Student Aid Admissions fees Overview How to apply Scholarships Fees expenses Financing Bank loans U S Federal Student Aid Need advice on how to finance your degree Talk to us about the funding options available to you and

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/admissions-and-fees/financing/ (2016-02-13)
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  • Student Bank Loans | Master of International Marketing | Hult
    and grant opportunities offered by your government Sample of loans we have worked with Financial institutions in many countries offer education financing to local citizens and we have experience working with a variety of institutions from all over the world These loans and grants are typically repayable upon completion of the program although terms vary widely Below is a small sample of the ones we have worked with in the past Santander Totta Credito Universitario Plus for Portuguese citizens Santander Totta provides an exclusive educational loan of up to 50 000 to Portuguese citizens who are planning to study at Hult More information Banco Sabadell Education Loans for Spanish citizens Banco Sabadell provides an exclusive educational loan of up to the total cost of the studies to Spanish citizens who are planning to study at Hult The loan amount can be used to cover both the program fee and living expenses More information Deutsche Bildung Financial Funding for German citizens The finance program offers monthly payments and if needed one time payments for example to finance study abroad or to pay tuition fees Students can receive a total of up to 25 000 More information Centrala Studiestöds nämnden CSN for Swedish students In order for CSN to assess a student s chances of grant qualification the student must submit an application for overseas studies as detailed on CSN s website The application form details the necessary supporting documents More information Lånekassen for Norwegian students Students from Norway can receive a loan and grant from Lånekassen to study at Hult See their website for more details about the amount available and how to apply More information MPOWER Financing for Hult Boston students MPOWER Financing provides loans of up to 25 000 to students from most countries who attend the Hult Boston

    Original URL path: http://www.hult.edu/en/masters-degree/master-of-international-marketing/admissions-and-fees/financing/bank-loans/ (2016-02-13)
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