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  • MBA Marketing Program | Global One Year MBA | Hult
    social networks podcasts and virtual worlds mobile and how the offline and online worlds can be linked Students will also explore how the growth of technology will lead to new opportunities and new channels Foreign Market Entry Strategy This Foreign Market Entry Strategy course will lead students through the hands on process used by companies to establish market positions in new to company countries Ideally students will work for a local company and develop a foreign market expansion plan for that company and present it to the managers If this is not possible they will prepare the plan for a suitable company with the capabilities and opportunities to expand into new country markets The course will cover issues such as foreign opportunity identification and evaluation tools techniques and data sources for international market research in country partner selection and evaluation exporting procedures international selling processes and international market planning including pricing distribution and promotion Students will leave the course knowing how to plan implement and manage the process of harvesting market opportunities in new to company markets Advertising Advertising is the most visible part of the promotion element of the marketing mix providing the content copy and visuals that are aimed at capturing the customer s attention and driving them to complete a specific action This course explores how to identify and understand the customer and how that determines what kind of marketing message will succeed with that segment The course includes examining lecture based story based and vignette advertising executions as well as the importance of good content through copy writing exercises and the economic use of words and images Furthermore students will learn how to choose the best place or channel to deliver the advertising message and how to avoid the pitfalls of ignoring cultural differences Market Research and Analytics All good marketing campaigns begin and end with research At the beginning is the market research aimed at understanding the customer and the market through focus groups surveys and interviews At the end is research on how successful the marketing strategy has been Has it reached the target market Have they responded as hoped for What lessons can be learned for the next iteration of the campaign This course covers both offline and online marketing analytics which involve both quantitative research including how to find actionable insights from the avalanche of data available through online analytics tools as well as qualitative research which is essential to achieve real insight into customer behaviors and marketing success The course will cover how to undertake market research and how to use the information gathered to help improve managerial decision making not just for marketing but also to support strategy product development innovation of all kinds customer experience refinement and even organizational design Marketing Strategy Marketing Strategy is a rigorous course that focuses on the vital skills that all business managers need to know in order to create winning strategies as they face competitive forces at both product and service levels The

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/marketing/ (2016-02-13)
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  • MBA Finance Course | Global One Year MBA | Hult
    trading rooms Derivatives Derivatives have revolutionized the world of finance They have supplanted other devices for controlling risk and for gaining business advantage This course deals with three categories of derivatives options futures and swaps It discusses how investment managers can use these instruments to hedge risk and enhance company value It examines the pros and cons of using derivatives how to quantify the benefits they confer and how they can be combined to maximize coverage Islamic Finance This MBA finance course offers a comprehensive and practical exposure to the world of Islamic finance Students will be exposed initially to the theoretical underpinnings and essential postulates of Islamic finance followed by an overview of macroeconomic fundamentals and the role of Islamic finance The course will discuss Islamic finance contracts and instruments commonly used the structure of Islamic finance institutions and current issues such as regulation as well as corporate governance and liquidity management Throughout the course similarities and differences between Islamic and conventional finance will be addressed and contextualized highlighting their impact on the financial industry markets and economic development Entrepreneurial Finance This course covers the effective financial and business techniques necessary for a successful business start up The course provides the essential tools and know how you need to build a sturdy foundation for a profitable business A practical road map is developed to guide the student from crafting a meaningful business plan to raising their business to the next level The course offers potent methods for keeping firm financial control of their enterprise and insightful tips for avoiding the multitude of financial barriers that may block their entrepreneurial dream Development Economics This course examines the problems of economic development through a number of crucial questions How does development happen Why do some countries struggle with development Is their governance flawed or are they obstructed even exploited by more powerful players in the world economy Are present political and economic systems capable of fostering development Students will be asked to consider strategies of development such as micro finance and the role of the free market in fostering or hindering them Return Driven Strategy This MBA finance course is designed for business leaders investment professionals consultants and entrepreneurs The course targets a seemingly wide range of professionals because they all share one discipline in common What are the business strategies and activities that will maximize the creation of wealth and how does one evaluate a business s ability to do so The course is taught in a comprehensive seminar format broken into modules of lectures intensive in group discussions and study and class discussions It is also one of the prerequisites for sitting for the exam for being designated C S V Certified in Strategic Equity Valuation Financial Statement Analysis This course aims to provide students with the conceptual background and technical skills to be able to analyze financial reports prepared in accordance with generally accepted accounting principles scrutinize disclosures from different parties become conscious of the underlying information environment

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/finance/ (2016-02-13)
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  • MBA Sustainability Development | Global One Year MBA | Hult
    of this course you should have learnt to identify opportunities to create business value from environmental and social issues and understand the implications related to the successful execution of projects You should have also learnt what type of long term strategies can be set to foster sustainable development and sound financial sense When does it pay to be green How does one successfully lead business initiatives and convert them into successful projects You will learn to develop a sustainable framework for thinking about these opportunities and challenges Social Innovation Despite trillions of dollars in development aid the majority of the world s population of more than 4 billion people still live on less than 2 a day Why are the poor still poor and why have so many been excluded as potential consumers and entrepreneurs Does business ingenuity provide a more viable option than aid to solve the complex problem of poverty and reduce the greatest challenge of our time growing income disparity This MBA sustainability course introduces students to the concept of socially driven innovation and the potential of business to creatively and proactively address some of the world s greatest sustainability challenges yet remain true to its mission as an economic entity Topics during the course include theories of change design and sustainable systems behavioral change communication effective partnering and new business and finance models such as multinationals intrapreneurship efforts social entrepreneurship digitally driven socially focused innovation and the growing trend towards public private partnerships Fundamentals of Global Energy Business Energy has been an essential part of development with hydrocarbons replacing steam at the beginning of the last century Countries fortunes have risen and fallen with the abundance or dearth of locally produced energy resources This MBA sustainability course will provide you with several frameworks for understanding the

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/sustainability/ (2016-02-13)
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  • MBA Entrepreneurship Program | Global One Year MBA | Hult
    into successful projects You will learn to develop a sustainable framework for thinking about these opportunities and challenges Disruptive Business Models Business models remain poorly understood They involve the venture s selection of its customers its offerings the activities it will conduct itself and those it will outsource and how it will capture profits A business model is a set of planned assumptions of how a firm will create value It is the result of the business design process and increasingly this kind of innovation is the most critical form of sustainable competitive advantage All too often companies attempt to compete and bring new products and services to market with outdated business models meanwhile disruptive models are often the model of choice for entrepreneurs and have proven successful within the start up environment Enabling technologies such as mobile and web 3 0 and big data analytics serve as catalysts which accelerate the need for companies to constantly monitor and refine their business model lest they be rendered irrelevant Superior business models do not arrive by accident rather they are the result of a highly disciplined and systematic process of build learn adapt New Business Venturing This course focuses on various dimensions of entrepreneurship and related business processes Its aim is to prepare students to effectively lead the process of generating ideas and converting them into tailored customer offerings The course provides a comprehensive foundation for additional learning in the context of entrepreneurship as theory and practice The emphasis throughout the course is on drawing and synthesizing concepts approaches and techniques from the functional areas of entrepreneurship and management Students graduating from this class will have insights about entrepreneurial management and process design as catalysts for sustainable competitive advantage Scenario Planning The global economy is increasingly marked by volatility ambiguity and uncertainty In this environment businesses find it more and more challenging to make sound strategic decisions This course explores a framework for making strategic agendas more robust amidst uncertainty using scenario based foresight This elective is part of the entrepreneurship specialization because scenario planning is a useful tool for forcing new start ups and young growing businesses to forecast different possibilities Both entrepreneurs and executives can use scenario planning to take stock of their assumptions vet critical uncertainties and consider alternative futures It allows all stakeholders to gain greater visibility into the different ways in which a market or a competitive landscape can evolve and to be prepared with the right moves This course will address how the integration of scenario planning with strategy frameworks allows us to see uncertainty as opportunity and craft high level portfolios of strategic options that have a better chance of yielding success Entrepreneurship For several decades media coverage has glorified entrepreneurship giving a false impression of the lifestyle entrepreneurs experience and the requirements for success For some entrepreneurship may be a viable career alternative However if one is to assess entrepreneurship as a career realistically it is important that the process risks and rewards

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/entrepreneurship/ (2016-02-13)
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  • MBA Project Management | Global One Year MBA | Hult
    We strive to keep our electives as up to date as possible but the exact courses on offer may vary slightly Project Planning and Execution This MBA project management course provides an in depth examination of the processes and tools involved in project definition planning execution monitoring and controlling and closing Project management as a discipline is applicable to business projects of all types and requires balancing the demands for time quality scope and cost inherent in any project This course is designed to provide the project management knowledge necessary for a business executive manager consultant or entrepreneur to successfully initiate plan and execute projects It is structured to provide principles methodology and practical information through a combination of lectures assignments group collaboration and hands on exercises Topics include project program and portfolio management project selection and project plan development work breakdown structures change control Gantt charts project and product life cycle methodologies communications and stakeholder management and project management tools Project Procurement and Contract Management This course is an in depth examination of project procurement management in the wider context of contract and commercial management of projects Examination of the management of buy side and sell side activities in the project lifecycle as defined by the main PM bodies and leading research in the area reveals fundamental conflicts which must be resolved if the project is to obtain the inputs it requires on cost and schedule maintain profitability avoid claims and penalties successfully complete projects and strengthen business relationships This course has been designed around the knowledge area Project Procurement in the Project Management Institute Body of Knowledge PMBOK and the Commercial Management chapter of the Association for Project Management BoK Underpinning theories from economics and strategic management are used to expand appreciation of commercial situations and relate action

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/project-management/ (2016-02-13)
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  • General Business Management | Global One Year MBA | Hult
    sustainability The course explores the intricate relationships between resource scarcity uneven but rapidly increasing consumption environmental degradation continuing and widening poverty and the resulting global social problems Students then learn about various definitions frameworks and models of sustainability and explore ways of applying these in terms of change scenarios and possible future pathways of global business and political systems Corporate Diplomacy and Managing Geo Political Risk This MBA General Management course will explore the variety of ways companies are actively engaged in corporate diplomacy activities from geopolitical crisis response rescue relief efforts and tri sector negotiations to corporate social action and economic development initiatives in emerging markets This elective will build on the Business and Global Society course as well as reinforce much of the key institutional knowledge that students will need to put into practical use throughout the various exercises and assignments for Corporate Diplomacy Further this course deals with how an ever changing international geopolitical and geo economic environment is developing and how it impacts business and leadership Topics include country and political risk in emerging markets influence of new power brokers IGOs NGOs and coalitions regional competition and collaboration new regional versus global regulatory regimes tri sector leadership managing global reputations and branding cross sector campaigns as well as the corporate role in shaping the global order HR Management People are clearly a global organization s most critical resource Their knowledge and skills coupled with their commitment creativity and effort are the only basis for consistent competitive advantages This MBA General Management course is an analysis of the challenges and opportunities associated with developing managing and leading people in today s dynamic and complex global marketplace The focus of this course will be on the people side of business from a general management perspective including best practices in recruiting developing and retaining talent Development of personal group organizational and cultural skills and knowledge serve as central goals throughout this course International Negotiations We are all instinctive negotiators We negotiate at work and at play But are we as effective as we could be Structured around individual and group exercises this course aims to enhance the student s ability to prepare for and conduct negotiations in an international business context It culminates in an investment simulation based on the choice of whether to create an alliance in China or India which elucidates the dynamics of high tech international negotiations Throughout the course students are expected to prepare a game plan negotiate with classmates submit a journal of the negotiating experience and self critique their own negotiating skills Implementing Global Strategies Implementing Global Strategies provides practical lessons on how to prepare for and address globalization Too often even the best strategic plans fail because local cultural governmental geographic and economic factors have not been properly addressed This MBA General Management course offers a cross disciplinary perspective to prepare participants to succeed in executing global strategies Real world proven steps tools and frameworks prepare students to align leadership and their

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/specializations/general-management/ (2016-02-13)
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  • Leadership Skills Program | Global One Year MBA | Hult
    develop five key leadership competencies across three development areas that employers deem critical to success We call this the Hult LEAD Model Leadership through Evaluation Awareness and Development How does LEAD work Since leadership can only truly be learned through practice Hult students undergo a continuous process of training application and mentorship throughout their program year Critical to this process is constant feedback and support from fellow students and professional coaches We begin charting each student s progress from their first week of Immersion and by graduation the results are very impressive over 85 of our students show a significant improvement in all five key competencies and three development areas Key leadership competencies 3 development areas 5 key competencies Professional mindset Adaptive thinking Interpersonal influence Communication Building relationships Results through collaboration Teamwork Execution Key leadership competencies Peer to peer evaluations show a market improvement across all behaviors Peer to peer evaluations Profile A Hult leadership coach Melanie Eusebe mentors students as a Leadership Coach for the LEAD program at Hult London Melanie relishes sharing the knowledge she has gained as an independent management consultant and team leader for global companies such as IBM and Ernst Young especially in the areas of brand management organizational development and operational strategies Melanie feels particularly passionate about inspiring a new generation of exceptional business leaders through role modeling which led her to found the Black British Business Awards in 2012 I love working with Hult students one on one to help them discover their potential as leaders This usually means going beyond the usual stereotypes of power to identify your true sources of inspiration Melanie Eusebe Broadcaster Chair of Black Business Awards Leadership Coach at Hult London Have any questions Get in touch to discuss our program s curriculum and get answers to questions

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/leadership-skills/ (2016-02-13)
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  • Practical Experience | Global One Year MBA | Hult
    business ideas to a panel of esteemed judges comprised of executives global entrepreneurs and well known founders of social enterprises The challenge isn t just an academic exercise but the first step to your dream job or the launch pad for your own startup or social enterprise Track Business problem Examples of past challenges CEO Challenge Solve a strategic challenge set by the top management of a major company for one of their markets products or services Unilever Create new e commerce business models in emerging markets that simultaneously create more jobs for young people IBM Come up with new actionable business ideas in the emerging field of cognitive computing and artificial intelligence Philips Improve sustainability by developing an innovative strategy for the reuse or recycling of existing products Startup challenge New Business Devise a business plan for an innovative new product or service Social Enterprise Attack a social problem with your viable business solution One of 50 New Business Ideas in 2015 TeamDropit from Hult London have proposed an online platform enabling neighbors to accept packages on each other s behalf and earn a commission eliminating the need to remain at home to collect important packages Three of the team members are actively pursuing venture capital to take the business forward The IBM 2015 Business Challenge Background IBM has developed a supercomputer Watson which is capable of learning and adapting in the same way as humans IBM calls this capability cognitive computing an advanced form of Artificial Intelligence Watson gained fame by winning the hit U S quiz show Jeopardy and IBM CEO Ginni Rometty has made it a centerpiece of the company s strategy going forward Ms Rometty is convinced that Watson and cognitive computing will transform how we live and do business The power of Watson has

    Original URL path: http://www.hult.edu/en/mba/one-year-mba/curriculum/practical-experience/ (2016-02-13)
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