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  • Applied Tourism Economic Impact Analysis - Community Wide Impacts
    methods to examine potential impacts Pull factors of overall retail sales were compared in communities with and without bypasses Total sales were analyzed in various classes of retail sales to understand the impact on different types of businesses A survey was conducted of businesses to assess their attitude towards bypasses This information was analyzed using a Probit model The findings suggested that bypasses do not affect retail sales Marcouiller D W 1994 Tourism Related Labor Returns in Northern Wisconsin Staff Paper 94 1 Madison WI Tourism Research and Resources Center University of Wisconsin Extension Travelers and recreational homeowners are important sources of demand for firms operating in heavily tourism oriented regions Returns to labor resources employed in tourism related firms provides important detail of the economic development implications of tourism development on rural forested regions This study analyzes employee compensation in two regions of Northern Wisconsin by industry The export share of these returns to labor resources is identified using a minimum requirements technique Results indicate that the export shares exceed fifty percent in many important service real estate and construction industries within this region Sweeney N 1993 European Tourism in Wisconsin Its Potential Impact on Economic Growth in Wisconsin Volume 6 No 6 Madison WI Wisconsin Policy Research Institute Report According to this report Wisconsin has not benefited from visits of Europeans to the U S It is calculated that European tourists spend four to five time more than Canadian visitors The report also estimates that if Wisconsin attracted 1 of the European U S visitors the state would benefit in terms of an additional 183 million in tourist expenditures 2 4 increase in occupancy rates the creation of 3 700 full time job equivalents and an additional 16 million in state tax revenues The report stressed marketing opportunities for Wisconsin and a marketing strategy for the European market Hamilton S 1992 Visitor Profile of the Wisconsin Dells Area Attractions 1991 Madison WI Tourism Research and Resources Center University of Wisconsin Extension Over 5 000 surveys generated a visitor profile expenditure patterns and marketing information of 1991 visitors to the Wisconsin Dells The study found that average daily expenditures per person were estimated to be 41 69 Sumathi N R and R Orton 1992 Advertising Conversion Study An Informational and Economic Analysis of Oneida County Visitors Madison WI University of Wisconsin Extension Because tourism promotion is a common way to promote a destination organizations need to know whether their dollars spent on promotion are effective For this report a mail survey was sent to inquirers of the Oneida County Visitors Bureau Respondents were asked about the effectiveness of advertising their information sources about Onieda County their home county or state their destination in Oneida County their party size average party expenditures their favorite recreational activities and their attitudes related to eco tourism cultural heritage and historical attractions Average party expenditures totaled 638 with Illinois residents outspending Wisconsin residents by about 200 The results indicated that for every advertising dollar the increase in sales was 2 06 in the form of visitor expenditures in Oneida County Anderson K 1991 A Survey of Vilas County Vacationers Summer 1991 Madison WI University of Wisconsin Extension A survey of vacationers was carried out from May to September of 1991 to prepare a demographic profile and report on expenditure patterns A total of 344 200 was spent by visitors for all purposes during this time period Gray J 1991 1990 Wisconsin Dells Conversion Study Madison WI Recreation Resources Center University of Wisconsin Extension This study looked at the cost effectiveness of magazine advertising for the Wisconsin Dells area It looked at expenditures of visitors a visitor profile and cost effectiveness of advertising This study concluded that magazines were the best way to get first time visitors to the Dells Hamilton S J Bauer L Larson and L Pagliaro 1991 1991 Wisconsin Dells Television Advertising Conversion Study Madison WI Recreation Resources Center University of Wisconsin Extension This authors of this study sent a survey to people who called the Dells visitors and Convention Bureau in response to television advertising The survey measured the effectiveness of television advertising in attracting responses and visitors to the Dells area On average the return on investment was 29 and represented 3 4 of estimated gross sales which is lower than the national average Wisconsin Tourism Development 1990 2003 The Economic Impact of Expenditures by Travelers on Wisconsin Calendar Year 1990 2003 Madison WI Unpublished report compiled by Davidson Peterson Associates York Maine for the Wisconsin Department of Development Tourism http agency travelwisconsin com Research research shtm This series of reports measured the economic benefits of tourism of travelers to Wisconsin s residents and governments The authors of the report used a T MAP I economic impact model to measure economic benefits The informational inputs into the method includes an inventory of lodging facilities a seasonal survey of lodging business activity an expenditure model a telephone survey of Wisconsin residents and an expenditure forecasting model These reports provide detailed information about tourist expenditures and their impacts both for the state and for each county The latest report includes seasonal data Gray J and S Hamilton 1990 Converting Advertising Into Dollars Madison WI Recreation Resources Center University of Wisconsin Extension This report assessed how advertising dollars were used and attempted to measure the return on the advertising investment based on visitor interviews The report provides a visitor profile as well The study found that the return on investment amounted to 40 83 Newspaper ads were the most cost effective with a return of 140 28 for every dollar invested Gray J F Li and S Hamilton 1990 Eau Claire Summer Visitor Survey Madison Recreation Resources Center University of Wisconsin Extension Visitors to Eau Claire and residents of Eau Claire were interviewed for this report which measured how much visitors spent in Eau Claire and gave a visitor profile On average visitors spend 28 05 per day If they stay overnight they

    Original URL path: http://urpl.wisc.edu/people/marcouiller/projects/clearinghouse/Sector%20Wide.htm (2014-11-22)
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    GIS mapping tools for the City of Freeport s brownfields program In the course of the project the Brownfields Team Created a standardized GIS database of Brownfield properties in the Rawleigh Corridor Galena Ave Corridor and the East Side Neighborhood Carried out a pilot analysis with emphasis on the Rawleigh Corridor brownfield assessment area that demonstrates the capacity of GIS to streamline relevant indicators in municipal brownfield activities and Presented

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/brownfields.html (2014-11-22)
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    economic development community connectedness and healthy environments The Green Infrastructure team developed applicable planning tools to serve the City of Freeport as resources to further existing and future green stormwater infrastructure planning These tools included Stormwater Modeling Demonstrate the ability of green stormwater infrastructure to cost effectively reduce the amount of impervious surface and subsequently reduce the amount of stormwater runoff entering the Pecatonica River in comparison to conventional stormwater

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/GI.html (2014-11-22)
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    The goal of this project was to provide the community with information and resources that depict the current situation of the target neighborhood The team conducted a preliminary inventory of the Eastside neighborhood and provided recommendations for future inventories Included

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/housing.html (2014-11-22)
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    enhances and supports minority enterprises from and within the City This project created the framework and provided an outline of recommendations for creating a minority enterprise program including a plan for implementation From this project Freeport hopes to create a

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/minority.html (2014-11-22)
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    identified areas where demand for such a service may exist and developed a map of proposed bus route locations To further assist the City in the implementation of the fixed route system the team developed sample surveys to be distributed

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/transit.html (2014-11-22)
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    line which will run from Dubuque to Chicago and pass through Freeport In order to ensure speedy implementation of the Amtrak service support will need to be created within the community to provide political pressure and raise funds for the project To assist in support for the project the Passenger Rail team examined the anticipated economic impacts of the passenger rail service The passenger rail group examined case studies of

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/rail.html (2014-11-22)
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    goal of this planning effort is to improve the site s potential as a local and regional destination point through design features and public art The specific steps the Tutty s Crossing Art and Design Team has taken to meet this goal are Research on design principles for bridge lighting trailhead signage and other public art and design features Stakeholder engagement to get input on design and visit the work

    Original URL path: http://urpl.wisc.edu/academics/workshop/912_Freeport/images/tutty.html (2014-11-22)
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